Marketing & PR

Top 10 social listening tools in 2024

social listening tools

Understanding the target audience's real needs and meeting them in the best possible way is one of the critical tasks for any marketing team. Social listening tools provide direct access to candid and unbiased consumer opinions, wishes and feelings about brands and products. Companies are increasingly using such tools to streamline their marketing strategies and align them with people's moods.

Dmytro Maksiutenko

Dmytro Maksiutenko

Content Marketing Manager

3 May 2024

The social media monitoring market continues to grow. It is expected that by 2026 it will have increased to $9.3 billion. New and existing social listening tools are constantly improving their capabilities, such as collecting brand mentions, audience analysis, visual insights, sentiment detection, competitor monitoring, reputation management, consumer trend tracking, and so on.

That is really great and helpful for companies striving to grow their marketing expertise. But on the other hand, it is becoming more and more challenging to choose the best social listening tool from a large number of worthy options. We have tried to select 10 platforms that best suit the market's current needs and provide the most advanced social listening experience.

1. YouScan

The first thing you need to know about this social media intelligence platform – and what makes it stand out from the competition – is its perfect visual analytics capability which opens up a new layer of social monitoring. In addition to text mentions of a brand, YouScan is able to find images with your logo, as well as pictures of situations in which your products are used in real life, including detecting objects, scenes, persons, and activities depicted in them. This capability produces very valuable insights into customer behavior, vision and values. The software has one of the best coverage of mentions in the market with access to an impressive number of media channels. This provides a holistic understanding of your prospects.

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Other strengths of the platform include a sophisticated AI-powered engine that allows you to sort information precisely the way you need it. It accurately segments the audience, determines trends in discussions, narrowly classifies and filters mentions by a significant number of categories, and recognizes positive or negative attitudes of consumers. By the way, the outstanding accuracy in sentiment detection is another superpower of this social listening software. The WOM (word of mouth) filter is also very impactful. It enables you to distinguish between the genuine opinions of real users against promo posts and articles from mass media and therefore get a more realistic view of the consumer. 

Plans: Starter 3 Plan $299 per month, billed annually; Unlimited Plans, configured to your requirements.

2. Brandwatch

This is another powerful social listening tool, but it's also one of the most expensive. In addition to monitoring and classifying brand mentions, Brandwatch offers image recognition, provides demographic data about your audience, recognizes trending conversations within a given topic, and allows you to export analytics to custom dashboards. By the way, Brandwatch is used not only as a social listening platform but also as an integrated platform for social media management, providing publishing, advertising, and so on.

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Many of the platform's features are available as paid add-ons. However, many big companies use this tool to get detailed insights into their audience. The AI capabilities of Brandwatch allow you to analyze all of the needed data automatically and, moreover identify why the trends and spikes in conversations have appeared. Well-timed responses to these discussions allow companies to flexibly adapt to any shifts in consumer sentiment.

Plans: Know more about their pricing plans here.

3. Brand24

Unlike most of its competitors, Brand24 is suitable not only for large enterprises but also for small businesses. It offers a basic set of features that allows you to track and respond to your brand mentions in real time. It shows you a history of mentions on social media, allowing you to track what your audience is saying about your company and your products, detecting its sentiment in a rapidly changing market. You can join these discussions and respond to them in time, avoiding many reputational risks.

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As with many other social media listening tools, you can track the volume of discussions on a particular topic, see a graph of mentions, and find out if there are topics that require special attention. Thus, you get a visualized report on the audience's attitude towards your company, products, service, etc. You can also determine if the mentions were positive, negative, or neutral in tone. It has a rating of influencers with whom you can collaborate to strengthen your positions on social networks. 

Plans: Individual $79 per month, billed annually; Team $149 per month, billed annually; Pro $199 per month, billed anually; Enterprise $399 per month, billed annually.

4. Digimind

Digimind is definitely among the best social listening companies that provide a number of helpful features that allow you to turn the received insights into actionable business ideas.

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In addition to online monitoring of brand and topic mentions, Digimind enables you to measure the ROI of your own media investment, conduct competitive analysis, use search results to manage your reputation, and of course, track the conversations that matter most to your brand and gain vital insights to improve your marketing strategy. For your convenience, you can use customized reports based on millions of online sources. All this will allow you to see what your customer communities really think about your brand: what they love and what needs to be improved.

Plans: You can get a quota by requesting a demo call.

5. Sprout Social 

The platform is designed to process social media data and transform it into actionable insights, not only for marketing but also – as they claim – for other areas of business. Sprout Social was created to unlock the full potential of social monitoring for a better understanding of customers. Diversified analytics of brand mentions is designed to suggest business ideas for the growth of their client companies.

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Using this listening tool for social media, you can count on basic features such as brand mentions tracking and trend detecting, audience insights, sentiment detection, monitoring of spikes in conversations, obtaining demographic data, and various kinds of other analytics. All these features are implemented at a fairly high level. What they themselves value most in their project is the ease of use, a high level of customer support, and good ROI. The platform also includes social CRM and collaboration tools, which streamline teamwork.

Plans: Standard $199 per seat/month, billed annually; Professional $299 per seat/month, billed annually; Advanced $399 per seat/month, billed annually; Enterprise, contact their team.


6. Talkwalker  

Distinctive features of this global platform are video recognition and speech analytics capabilities, which make it possible to analyze not only text and images but also TV and radio content. Talkwalker provides monitoring of a relatively large number of social media channels. Still, they do not have access to channels from marketplaces, which may be important for some types of businesses.

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A refined AI engine learns to classify relevant mentions in order to improve the system’s performance and get results for the queries or products the customer wants to prioritize. Talkwalker enables you to detect the most popular discussions related to a brand or a product, compare a company to its competitors based on specific metrics, analyze audience sentiment and do many other helpful things for better decision making.

Plans: They have different pricing plans, check out their page for more information.

7. Meltwater

Like many other front-rank social media listening platforms, Meltwater was designed to ensure that marketers always stay in tune with consumers in an ever-changing market. The tool offers a systematized collection and comprehensive analysis of brand-related media conversations. Among other features, the platform provides a brand management capability to cope with imminent reputational risks. 

social listening toolssocial listening tools

Its social media management component streamlines the process of scheduling content, interacting with the audience, and evaluating the effectiveness of different communication channels. The tool also helps to collaborate with appropriate authors and journalists to ensure the proper distribution of the content. 

Plans: They have different plans, check out their pricing page and learn more.

8. NetBase Quid

Processing millions of social media posts, this AI-driven platform provides insightful monitoring of conversations related to brands and their products. You can detect the emotions prevalent in these discussions, determine audience demographics, track the most discussed topics and respond to them in real-time. In addition to social media data, NetBase Quid also uses formats such as polls, focus groups, reviews, and ratings to make audience understanding more structured. 

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Visual analytics capabilities help you track when your brand appears on images, allowing you to capitalize on the most interesting and popular user-generated content, such as on platforms like Instagram. NetBase also uses Natural Language Processing, which makes conversation analysis more efficient, more adept at capturing trends, and helps better define audience perceptions of a brand.

Plans: For more information about the pricing, check out their page.

9. BuzzSumo

BuzzSumo is a comprehensive content discovery and analysis platform that helps you track trending topics and monitor social media mentions. It's perfect for spotting what content is captivating audiences and understanding the impact of online conversations. With BuzzSumo, you can set up alerts for specific brands, topics, or keywords, ensuring you stay updated on the latest trends.

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The basic plan allows one user to perform 80 searches and set up one alert. Not only does it show you where your brand is mentioned, but it also measures the engagement of each mention, like shares and tweets, which is crucial for managing your digital presence effectively.

Plans: Content Creation $199 per month; PR & Comms $299 per month; Suite $499 per month; Enterprise $999 per month.

10. Keyhole

Keyhole is an enterprise-grade social listening tool that helps you understand your audience by tracking hashtags, keywords, and influencers. It offers features like volume predictions to anticipate when posts might go viral, allowing for timely strategic actions. The platform provides deep analytics for monitoring social accounts and optimizing your posting schedule.

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With Keyhole, you can also analyze the impact of your hashtag campaigns, discovering engagement rates and overall reach. Higher-tier plans add extra features like media wall moderation and detailed campaign analysis. It's a comprehensive tool for enhancing your social media strategy.

Plans: Individual $89/month, billed monthly; Team $189/month, billed monthly; Pro $259/month, billed monthly, Advanced $549/month, billed monthly.


Turn millions of online conversations
into a source of market insights

Track and analyze social media mentions effortlessly with YouScan. Ensure your brand remains healthy and resonates with your target audience. 

Upon requesting a demo, you will have the opportunity to:

  • Share your social listening needs and requirements;

  • Experience a tailored demo showcasing how YouScan can meet them;

  • Explore customized solutions and strategies designed for your brand's unique challenges.

Just submit your details, and our experts will guide you through YouScan's innovative approach to AI-powered social media listening.