Our mission

We help companies listen to their customers and improve

This is our story

Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool.

With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung.

In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market.

Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges.

YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw.  Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category.

Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.

YouScan rest on a yachtPet-free YouScanYouScan rest on natureTeam YouScanYouScan outdoor
2009
year founded
70+
employees
5000+
brands served
5
locations

Meet our leadership team

Leonid Lytvynenko
Leonid Lytvynenko
Co-founder & Chief Executive Officer
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Leonid is responsible for the company’s global vision, strategy and partnerships, investor relations, and culture. He leads the team through the most important decisions. He finds true joy in building one of the smartest social media intelligence platforms on the market.

Alex Orap
Alex Orap
Founder & Chief Growth Officer
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Alex is YouScan's founder and Chief Growth Officer. In this role, Alex works closely with YouScan's sales and marketing teams to help them win customers' and experts' hearts and minds and forges strategic industry partnerships for YouScan.Before establishing YouScan, Alex had a successful track record in multinational businesses in the consumer internet and telecom industries, such as Nortel Networks, Alcatel-Lucent, and others.Alex volunteers as an advisor for USF (Ukrainian Startup Fund) and writes for SaaSDojo, his blog about SaaS business. He is passionate about new technologies and business models and is a renewable energy enthusiast.

Alexandr Sirach
Alexandr Sirach
Co-founder & Chief Operating Officer
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Alexander co-founded YouScan and leads our daily operations, including marketing, sales, customer experience, strategy, and finance, as well as our research services. His professional interests and expertise are strategic marketing, business development, startup management, SaaS business model, and social media intelligence. He also genuinely believes in biotech and renewable energy.

Mathias Eklöf
Mathias Eklöf
Advisor
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Mathias Eklöf, serial entrepreneur turned investor. Founder of Hype Ventures, a Swedish investment company with a portfolio of Ukrainian, European and US early-stage startups.

Ivan Korneliuk
Ivan Korneliuk
Chief Technology Officer
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Ivan leads our engineering department, including product, data, data science, and platform teams. He is passionate about software development but more importantly, loves working on a team with great people.

Diana Shkurko
Diana Shkurko
Head of Product
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Diana oversees our product team and is responsible for product vision and strategy. Prior to YouScan, Diana held product roles in a Y Combinator backed company and a consulting agency for EdTech.

Ekaterina Gordienko
Ekaterina Gordienko
VP of Customer Success
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Ekaterina is a Customer Success and Support leader, building business processes from scratch based on successful international practice. Her passion is to continually seek ways to improve user experience by analyzing, interpreting and responding to customer feedback with proactive approaches to service.

Tetiana Kutsa
Tetiana Kutsa
Chief Marketing Officer
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Tetiana is responsible for marketing strategy, brand visibility, customer acquisition, and revenue growth. She is passionate about MarTech and innovative marketing approaches. She believes that every successful marketing initiative starts with deep consumer insights and the ability to quickly adapt to changes.

Oleksandra Lisovol
Oleksandra Lisovol
VP of Sales
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Oleksandra is responsible for growing YouScan sales on the international markets. She believes that the deep understanding of the customer’s needs and putting them first is a key to build strong client relationships and grow your business. Having the previous experience in AdTech industry, she is passionate about new technologies and products that help companies improve.

Lidiya Nazarenko
Lidiya Nazarenko
Chief Financial Officer
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Lidiya is responsible for the company's financial reporting, bankroll, and legal and corporate issues. Before YouScan, Lidiya had work experience as a Chief Accountant in numerous international companies.

Kemal Lepshokov
Kemal Lepshokov
Chief Legal Officer
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Kemal is responsible for the entire group of companies’ legal affairs. His role includes providing legal counsel to the board of directors, chief executive officer, and other senior management. He has extensive professional experience in information technology (IT), as well as licensing, data protection, digital platforms and technology-related compliance issues.

Galina Marchuk
Galina Marchuk
Chief People Officer
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Galina leads all people functions for YouScan globally, including culture, employee experience, talent acquisition, learning and development, total rewards, diversity and inclusion, HR technology, and analytics. She has a huge passion for YouScan's ingenious team and creating engaging and interesting people initiatives.

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