Logo recognition, object, and scene detection pave the way for new opportunities in social media analysis. These capabilities allow marketers and consumer insights professionals to get a full picture of their products and services consumption situations, discover new use cases, and get inspiration for new product and marketing ideas.
Visual insights reveal real consumer opinions about your brand or product — even when it’s not explicitly mentioned in the written text.
YouScan identifies all influencers who mention your brand. You will see all brand mentions, whether they are organic or sponsored, without having to rely on hashtags or written text.
Visual Insights help you understand your customers better and find influencers among them. Moreover, you will discover what is happening around your brand «in the wild», and what the common visual surroundings may be. The scenes and objects revealed by Visual Insights may surprise you!
Use case analysis has always been one of the most exciting challenges solved by social media monitoring. Simple written posts already offer value for brands. However, the real treasure trove of use cases is uncovered by image analysis.
Calculate sponsorship ROI
Visual insights can show you who has seen your brand and what surrounded these settings. Our tools make it easy to measure engagement on photos, their distribution, and a more realistic potential reach of every particular sponsorship.
Product use case analysis helps you understand how your customers use the products and what they're missing. Use these insights for product differentiation and new product development.