3.96 billion people are active social media users worldwide, according to the latest numbers on Statista. That is a lot of customer feedback and potential. The problem is that it is impossible to deal with this volume of information manually. How can you get access to this data in one place and discover valuable insights for your particular company? Using a social media tracker is an efficient way to do both. Keep on reading to find out more about the benefits of this solution.
Reach people worldwide
The location of your business is not as important as it used to be. Obviously, you can sell online to customers from as many countries as you are ready to deliver to. In the past, one had to rely on traditional research methods that involved face-to-face interviews or surveys with a limited number of people. Not only is it slow and expensive, but also unavailable right now due to COVID-19 restrictions.
Instead, you can use software to monitor your brand, listen to your customers from all around the world according to your business objectives, and without wasting your resources or missing important bits of information due to distance. And with the help of social media analytics tools, you can keep track of how well your products are doing and what people are actually saying about them.
Let`s say you represent Nike and you would like to understand what your consumers from Canada think about your cost. Then you need to create a general search query in YouScan and choose relevant settings: location and price. Have a look at the screenshot below to get an idea of what the outcome is like.
Get real feedback
Customers often alter their answers when they are forced to share their opinions. For example, in surveys like the ones we have just mentioned. Some people feel shy and prefer to be polite, while others exaggerate their disappointment and dissatisfaction. The most valuable information is usually shared genuinely in day-to-day circumstances —for example, online, where people feel comfortable and safe.
By using social media tracking for Twitter, you create an opportunity for yourself and your team to stay updated on what your customers say in real life. Which purchase are they happy with, and what is their latest regret? Why do they recommend this product and not that one? These are the most basic examples of what you can find when you start using a social media intelligence software. And the further you go, the more you know.
Spend less time
One of the many advantages that tech solutions like YouScan provide is their ability to save time for you. At the beginning of this process, you need to set everything up, but then the system will work on its own by collecting and analyzing posts and presenting it to you in a variety of charts and graphs. As a result, there is no need to monitor social media platforms manually anymore. You can open your account and dive deep into your brand mentions.
To make the process even more efficient and convenient, you can turn on daily, weekly, or monthly reports that will go straight to your e-mail. Also, there is the option of sending it to certain people who want to know what is going on without actually using the system — for example, your boss or colleagues from a different department. Keep in mind that you can do the same to monitor competitors.
Find visual insights
Up to 80% of your customers' valuable feedback is in the photos they share on social media platforms. In many situations, their descriptions do not mention any brands, but they do have some opinions. Use social media tracking for Instagram to find every single post that features your logo and discover what people think.
This approach is also a gamechanger when it comes to working with influencers and analyzing the results. Collect all photos that feature your logo, like the one below with Corona beer, and work with them. Or find new people with big audiences who genuinely love your products and set up business relationships with them.
Use a social media tracker: overview
A lot of the content that appears online has something to do with comparison and advice: women share fashion-related fails and recommendations, new parents enquire about the best baby products, men discuss tools and snacks for getting fit, and so much more.
All in all, the Internet is where you can discover what people actually think about your product, find brand ambassadors, build relationships with them, and solve your customers` issues and improve your reputation by doing that. However, every aforementioned task usually requires a lot of resources due to its complexity. This is why you need to rely on technology.
YouScan stands out among other social media analytics tools for many reasons, including its AI-powered capabilities of analyzing visual content and retrieving valuable information from it. This is a unique opportunity to understand your customers much better, improve your products, and bring your business to the next level.
Would you like to monitor your brand online? Request our free demo.