Why conduct social media research?
Social media analytics has many advantages compared to traditional methods of research, such as interviews or focus groups.
We do not limit the audience by asking a standard set of questions. When people are online, they share their genuine feedback that helps businesses understand their clients better.
Conducting face-to-face surveys can take months. Collecting and analyzing content on social media can be done in a few weeks.
Focus groups and other traditional research methods have significant geographical limitations. Social media analytics enables us to collect data from the whole world.
With the help of social media analytics, we can find out what your consumers thought in the past. Also, we can explore how their opinions have changed. Collecting such data via traditional surveys is almost impossible.