Social media has become essential in our lives, and consequently, it revolutionized the way we do business. Consumers are now online at each step of their journey: they research their future purchases online and read other people's reviews; customers expect businesses to be available to answer questions and address complaints on social media.
We have compiled 15 useful stats to highlight the importance of monitoring social media. Take a look at these industry statistics that describe the online landscape and offer a glimpse into consumer habits, and use these numbers to bolster your marketing strategy.
Learn the true importance of social media for customer service and support;
Discover the value of influencer marketing and word-of-mouth recommendations;
Find out why monitoring visual content on social media is key to getting to know the audience.
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