Social media has become essential in our lives, and consequently, it revolutionized the way we do business. Consumers are now online at each step of their journey: they research their future purchases online and read other people's reviews; customers expect businesses to be available to answer questions and address complaints on social media.
We have compiled 15 useful stats to highlight the importance of monitoring social media. Take a look at these industry statistics that describe the online landscape and offer a glimpse into consumer habits, and use these numbers to bolster your marketing strategy.
Learn the true importance of social media for customer service and support;
Discover the value of influencer marketing and word-of-mouth recommendations;
Find out why monitoring visual content on social media is key to getting to know the audience.
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Complete buyer's guide that helps you to choose the right solution for your business
We analyzed 75 million mentions from TikTok and detected the most essential trends in consumer behavior.
Bite-sized summary on how the social media audiences' behavior and interests changed last year.