How do you assess the value of sponsorships that represent a significant portion of the marketing budget? Results measurement must follow the money to understand the return on investment.
We prepared a sample report, that covers evaluation of sponsorship activities during the World Cup Ski Final, to showcase our unique approach to sponsorship evaluation using the computer vision.
How to measure brand exposure, logo visibility, audience reach, and fan engagement;
How to compare different sponsor packages;
How to get insights from social media data.
What's Next for Social Intelligence?
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