Nowadays, every part of the digital marketing agencies' value offer is built on online data. As a result, having a comprehensive tool for social media monitoring that offers access to online metrics, as well as analysis of that data, is vital for agencies.
How your target audience feels and what they love and hate about the product;
How to catch up on the latest industry news and conversations;
How to conduct a comprehensive competitor analysis in a couple of clicks;
How to get numerous hidden insights in user-generated content.