YouScan and Wantent Partner Up: A New Level of Creative Campaign Analytics
We’re excited to share some great news! 🤩
YouScan, a leading social media listening platform, and Wantent, a top player in emotional content analysis, have entered into a strategic partnership.
What does this mean for brands, agencies, and content creators?
By combining our technologies, we’re making it easier than ever to understand how your marketing campaigns perform – from testing creative concepts early on to analyzing audience reactions and social media conversations after launch.
This joint solution unlocks unique capabilities:
🧠 Emotional impact analysis
Use Wantent to evaluate how your audience responds to your videos and ads before they go live.
📊 Real-time campaign performance tracking
Analyze consumer opinions, impressions, and marketing campaign virality on social media with YouScan.
📈 A complete view of campaign results
Combine data on the emotional impact of your creatives with audience feedback from social media to optimize your marketing strategies and investments.
What companies’ leaders say: Why this partnership matters
“People react to content emotionally, and social media shows how those emotions translate into action. Our collaboration with YouScan enables clients to create a continuous cycle of content evaluation – from the first idea to its real-world impact.” – Oleksii Shaldenko, CEO & Co-Founder of Wantent
“YouScan helps brands understand what’s being said about them online. With Wantent, we’re now adding a new layer of insight – how content is likely to make people feel before it even goes live. That’s a powerful tool for optimizing marketing efforts.” – Leonid Lytvynenko, CEO of YouScan
Key benefits of this partnership:
✔️ Deeper understanding of campaign performance
Blend emotional analytics with social listening data to get a well-rounded view of your campaign’s impact.
✔️ Smarter campaign planning
Test and fine-tune creatives before committing a major budget.
✔️ Anticipate outcomes and mitigate risks
Identify content with viral potential or flag possible backlash before launch.
We’re truly excited about this collaboration and believe it will help marketers build smarter, more effective marketing campaigns! 🚀
About the companies
Wantent is an AI-powered platform for analyzing viewers’ emotional responses. It helps brands and media companies improve content effectiveness through deep emotional insights.
YouScan is a leading social media intelligence platform that uses AI to monitor brand mentions, analyze sentiment, and measure brand impact online.
