How Luuna Crowned Itself as Mexico's Top-Rated Sleep Product Brand
When it comes to a good night's sleep, Mexicans don't mess around. And Luuna knows it. 🛏️💤 That's why they decided to go the extra mile: not just relying on internal perception, but validating with hard data that they are Mexico's best-rated brand for sleep products. How did they do it? Spoiler alert! They did it with the help of YouScan and its social listening technology.
YouScan allowed us to validate an ambitious hypothesis with objective evidence: that we are Mexico's top-rated brand in sleep products. Thanks to their social listening technology, we turned perception into real data. — José Manuel Escalante, Partnership, PR & Analogue Media at Zébrands
What was the goal?
Luuna had a very clear (and ambitious) hypothesis:
We are Mexico's best-rated brand for sleep products.
But believing it is one thing, and proving it with objective evidence, obtained from real consumer conversations on review platforms, is quite another.
So, they got to work: they analyzed over 23,000 user mentions over an entire year (January to December 2024) with YouScan's assistance.
The method: genuinely listening to what people say
There were no guesses or biased surveys here. The analysis was based on:
Social listening from review platforms and social media.
Natural Language Processing (NLP) to understand sentiment (positive, neutral, or negative).
Image recognition to identify visual mentions of Luuna products in photos.
Share of voice analysis, segmented by ratings (1 to 5 stars).
All of this gave us a real, unfiltered X-ray of how consumers perceive Luuna (and its competitors).
With YouScan, we discovered key insights directly from our consumers' conversations. We not only knew they spoke highly of Luuna, but exactly what they valued: service, comfort, and technology. That helped us refine our communication strategy based on what truly matters to them. — José Manuel Escalante
What did they find?
Ready for the results? 🚀
Over 97% of mentions about Luuna were positive. A true digital ovation!
Positive sentiment towards Luuna surpassed its main competitors by more than 20 percentage points.
60% of reviews included phrases like: "excellent service," "the cooling model is the best," "what a wonderful mattress," and many more compliments that make you want to rush and upgrade your bed right now.
Furthermore, the visual recognition of the brand in published images was notable, reinforcing the emotional impact and recall among consumers.
In short, not only do customers write wonders about Luuna, but they also show off their products in photos! 📸✨
And if that weren't enough:
Thanks to YouScan, we were able to detect potential areas for improvement in our service early on. Listening in real-time to what customers say allows us to react quickly, correct course, and maintain the standard of quality and attention that defines Luuna. — José Manuel Escalante
Why does all this matter?
In a market full of options for better sleep, having direct consumer validation is pure gold.
Luuna not only managed to demonstrate that its value proposition — quality, comfort, and customer service — is well-positioned in the consumer's mind, but it also has a competitive advantage backed by real data.
And the best part: all of this was possible thanks to a serious, transparent methodology based on the genuine voice of users. No forced surveys or disguised advertising. Just well-executed social listening.
What can we learn from this case?
When a brand commits to authentically listening to its customers, and also uses the right technology, it doesn't just validate its place in the market...
It strengthens it and proudly shows it off! 🎖️
So, if anyone ever asks you what the top-rated sleep brand in Mexico is, you now have an answer backed by data and a great story to tell. 😉
Would you like to know how YouScan can help you achieve something just as incredible for your brand? 🌟 Reach out to us! 📩
