How YouScan’s Insights Copilot Made Rapid 2026 Winter Olympics Reporting Possible for Ogilvy UK

During the Milano Cortina Winter 2026 Olympic Games, Ogilvy UK needed to monitor fast-moving social trends and turn them into clear, actionable updates for internal and client-facing teams.

Expectedly, online conversation around the event was massive, and the team was producing reports twice a day, every day, while the Games were at their peak. Here is when the challenge surfaced.

The challenge: making sense of high-volume Olympics conversation 

Ogilvy UK already had a query in place to capture online discussion around the Winter Olympics. But traditional manual analysis alone wasn’t enough to efficiently extract what mattered most.

Besides, the team needed to go beyond raw mention volume and understand which moments were genuinely relevant, which topics were gaining traction, and which patterns were worth turning into convenient reporting.

That is where YouScan’s Insights Copilot, an AI agent, became essential.

The solution: using Insights Copilot as a real-time analytical ally

With YouScan Insights Copilot, the team was able to work through high-volume Olympics data in a much more efficient, conversational way.

Instead of relying only on manual filtering, analysts used Insights Copilot to quickly surface the most important trends in the conversations around the topic and extract insights to act on.

Some of the most useful queries Ogilvy UK asked Insights Copilot:

• What trends are forming?

• What are the most interesting insights?

• What are the viral things that happened overnight?
  What are the top 3 conversation drivers or emerging topics/themes related to the Winter Olympics? Include size and examples.

Why unlimited prompting mattered

For an event as dynamic as the Olympics, analysis is rarely steady. Trends shift by the hour, and identifying what matters often takes trial and error.

That is why Ogilvy UK highlighted unlimited Insights Copilot usage as a major benefit. The team could explore the data freely, follow threads of insight, see the exact examples of mentions, and refine prompts as new topics emerged.

This flexibility was especially important when the goal was not just reporting averages or volumes, but uncovering the moments that would naturally matter to clients and audiences.

The outcome: scalable reporting without constant manual effort

Using YouScan Insights Copilot, Ogilvy UK was able to support a demanding reporting workflow throughout the Winter Olympics 2026 without relying on unsustainable manual effort.

At the height of the event, the team was running twice-daily reporting every day, later moving to daily updates as conversation volume slowed. 

Insights Copilot helped them process the noise, surface meaningful topics faster, and create timely updates based on the social listening data.

What this use case demonstrates 

This example highlights the value of Insights Copilot for high-volume, high-speed social listening scenarios. When brands and agencies need to understand a fast-moving cultural event in real time, the challenge is not a lack of data — it is the ability to extract relevance quickly.

With YouScan Insights Copilot, global teams can:

• Identify emerging trends faster
  

• Find viral moments that may be missed in manual review
  

• Refine analysis through natural-language prompting
  

• Scale reporting workflows without scaling analyst hours at the same rate

For agencies managing major live events, that can make all the difference between simply monitoring conversation and actually turning it into useful, timely insight.