Introducing Image Search Queries for Instant Visual Insights

Big News: You can now craft your social listening search queries to uncover social images containing a specific scene, object, logo, activity, dominant color — or any combination of them.

Now, you might have heard that YouScan's social media image analysis capabilities — aka Visual Insights — are best-in-class.

They let you, as a market researcher or brand marketer, see how people interact with brands and products in real life, and find valuable insights for your business. Doing this in real time also gives you the chance to spot emerging consumer trends, based on rich visual content from social media.

But we don't just sit on our hands and brag about it, no. We're heads down, constantly working on improving these powerful AI capabilities.

And here's some big news: we've just rolled out a bunch of new logical operators for search queries that will directly instruct YouScan to collect the most relevant visual data for your analysis.

Imagine you're a marketer for Red Bull, a popular energy drink. You're developing a new drink variation aimed at those who are into water sports.

When developing a marketing brief for the new product, as part of your market research, it would be amazing to see the actual consumption situations of your brand in related settings — like near the ocean or a beach. In the old days, this involved spending a lot of money and time on on-site observations and ethnographic studies.

With YouScan, however, it's now easier than ever.

Just fire up your social listening tool (YouScan), set up your search query, and dive into (pun intended) the beautiful user-generated content relevant to your marketing objectives.

We would recommend to set up a query like this:
𝘭𝘰𝘨𝘰: "𝘙𝘦𝘥 𝘉𝘶𝘭𝘭" 𝘈𝘕𝘋 𝘪𝘮𝘢𝘨𝘦.𝘴𝘤𝘦𝘯𝘦:(𝘰𝘤𝘦𝘢𝘯 𝘖𝘙 𝘣𝘦𝘢𝘤𝘩) 𝘈𝘕𝘋 𝘪𝘮𝘢𝘨𝘦.𝘰𝘣𝘫𝘦𝘤𝘵:"𝘵𝘪𝘯 𝘤𝘢𝘯"

Pro tip: Use this social data to find your brand's biggest fans among your target audience and turn them into your brand ambassadors. Double Red Bull, anyone? :)

The new logical operators also let you specify even more precisely which images to fetch from social media. You can choose a combination of brand logos, scenes, objects, activities, types of people, image types (panorama, selfie, collage, etc.), and even image colors.

Fantastic, isn't it?

If you'd like to try this amazing capability firsthand, please reach out to us. We'll be happy to demonstrate it to you using real social media data tailored to your marketing needs.