Insights Copilot 2.0: Your AI social listening friend just got massively better

It has been a year since we launched Insights Copilot, the very first social media listening assistant powered by ChatGPT. Over the past year, Copilot has successfully answered thousands of user queries, and we have received a lot of valuable feedback that has played a crucial role in shaping the future of this groundbreaking tool.

Today, we are proud to announce the next evolution of Insights Copilot, featuring many new additions and improvements.

What’s Insights Copilot?

We built Insights Copilot with the goal of democratizing insights from social media and making them easily accessible to everyone in your organization.

Insights Copilot is an AI assistant that lives right within the YouScan social media listening platform interface. It allows you to ask questions about your social listening data in natural language – similar to how you work with ChatGPT, Gemini, and other AI-powered chatbots.

However, unlike these popular apps, Insights Copilot has access to the real-time social data collected by YouScan, enriched by our in-house AI tech with information about consumer sentiment, demographics, and more.

Insights Copilot goes beyond mere summarization of social data. You can inquire about anything from basic questions like “What are the key customer complaints?” to more sophisticated ones like “What are the topics regularly mentioned with our brand?” or “Analyze the unmet needs of my customers.”

As we like to say, ask it anything!

Insights Copilot provides answers supported by relevant examples of social media mentions, solving the issue of trustworthiness. Having reference examples of social posts at your fingertips lets you verify the correctness of Copilot’s answers.

Introducing Insights Copilot 2.0: Faster, better, and smarter

Here’s what’s new with the Insights Copilot 2.0 release:

Follow-up questions: Copilot now supports threaded conversations, allowing you to ask follow-up questions.

Ability to build charts and quantitative analytics: In the new version, Copilot has access to quantitative stats and the ability to visualize insights through charts.

Enhanced data comparisons: Compare different data segments side-by-side, whether it's across time periods, geographical locations, or customer conversation topics.

Let's explore these new capabilities in more detail.

Ask follow-up questions to get deeper insights

With Insights Copilot 2.0, you can dive deeper into insights with the ability to engage in follow-up discussions with your AI assistant.

Insights Copilot now supports threaded conversations, allowing you to explore the most interesting insights with greater detail and context.

For example, you can ask, “What are the main consumer complaints?” → … “And what about … ?” → “And how should we respond?”

With Insights Copilot as your smart AI assistant, it will take you mere minutes to analyze vast volumes of data and uncover insights – something that might take hours or even days with traditional social listening tools.

Build charts and analyze stats

Unlike its predecessor that could only uncover qualitative insights, Insights Copilot 2.0 is proficient with numbers, stats, and can visualize insights through charts and graphs.

Now, you can request and receive complex data analyses and visualizations directly within the chat interface. Simply ask your question in natural language and let Insights Copilot handle the complexity, delivering precise answers backed with numbers and insightful charts.

Compare data with ease 

Insights Copilot now supports enhanced comparative analysis of various data segments. You can compare data for different time periods, geographical locations, or social conversations topics.

This feature will help you identify patterns, similarities, and differences in customer conversations more easily than before.

Why is this important?

Insights Copilot 2.0 is not just an update – it is a significant advancement in how you can analyze and engage with social media data. 

We provide our users across different departments with access to a powerful analytical tool, enabling them to make faster, more informed decisions. 

All of this is available in a single, easy-to-use chat interface that delivers insightful answers in less than a minute, eliminating the need to build complicated dashboards or navigate between different parts of the platform.

What’s next?

We invite you to try Insights Copilot 2.0 – it will make your social listening efforts enjoyable and efficient, helping you get useful insights from social media data faster.

If you're not a YouScan customer yet, you can register for a free product demo and see Insights Copilot and YouScan’s other advanced capabilities in action.