Social Listening Glossary

A set of rules and calculations used by social media platforms to determine which content appears in users’ feeds.

A set of protocols that allows different software applications to communicate with each other.

The simulation of human intelligence processes by machines, especially computer systems.

YouScan’s AI-powered feature that instantly analyzes text to ensure it reads as human and feels engaging, helping marketers build trust and connect with audiences.

YouScan’s AI technology that analyzes conversations, detects trends, and provides actionable insights.

YouScan’s AI-powered feature that helps users create and improve search queries, stores the history of changes, and allows iteration.

YouScan’s feature that helps brands understand their customers based on demographic, psychographic, and behavioral data.

Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.

A search method that uses logical operators like AND, OR, and NOT to combine keywords and produce more relevant results.

When customers, employees, or influencers actively promote and endorse a brand organically.

A 360-degree view of how audience perceives your brand online.

The process of tracking mentions of a brand, product, or keyword across digital channels to understand where and how often it is discussed.

The percentage of users who click on a specific link out of the total users who view it.

The process of assessing competitors to understand their strengths and weaknesses relative to your own.

Meaningful, data-backed insights into consumers’ behaviors, needs, motivations, and preferences that help improve business decisions.

The process of creating and distributing valuable content to attract and engage audiences.

The process of gathering relevant information for a specific topic or area of interest, usually with the intention of adding value.

The process a consumer takes from discovering a brand to making a purchase, with social listening helping identify friction points.

The percentage of users who complete a desired action out of the total number of users.

The proactive process of monitoring online conversations in real time and responding quickly to threats or negative shifts in perception to protect a brand’s reputation.

Statistical data relating to the population and specific groups within it.

A private message sent directly to a user on social media.

Publicity gained through promotional efforts other than paid advertising, such as customer reviews or media coverage.

A metric that measures the level of interaction a piece of content receives from an audience.

Small digital images or icons used to express ideas or emotions.

Tools within a social listening platform that allow users to refine data by date, location, language, sentiment, or author to find specific information.

A user who subscribes to see another user’s posts on social media.

Anxiety that an exciting or interesting event may be happening elsewhere, often triggered by posts seen on social media.

The rate at which a particular piece of content is delivered to an audience.

The process of adding geographical identification to media.

A bitmap image format that supports both animated and static images.

A web analytics service offered by Google that tracks and reports website traffic.

A word or phrase preceded by a hash sign (#), used on social media to identify messages on a specific topic.

A data visualization that shows the density of activity in a geographic area or on an interface using colors.

Data collected over a period of time, used for analysis and comparison.

A link from a hypertext document to another location or file.

The ability of AI to identify and classify objects, scenes, or logos in images.

An individual who can affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

YouScan’s use case for identifying influential individuals relevant to a specific topic, audience, or brand based on reach, engagement, and content relevance.

The process of collaborating with influencers to promote products.

The number of times content is displayed, regardless of whether it is clicked.

Actionable conclusions based on analyzed data, patterns, and trends that help inform marketing, PR, or strategy decisions.

YouScan’s AI agent that helps users quickly analyze and interpret social listening data, providing instant recommendations.

A programming language commonly used to create interactive effects within web browsers.

A standard text format for exchanging structured data, commonly used to export raw social listening data for integration with other systems.

A measurable value that demonstrates how effectively a company achieves key business objectives.

A significant word or phrase used in digital content to improve search engine ranking.

A numerical value representing an individual’s or brand’s influence on social media.

The process of attracting potential customers.

A feature that allows users to show their appreciation for content on social media.

YouScan’s AI-powered tool that evaluates LinkedIn posts on 5 key metrics and suggests improvements.

Broadcasting real-time video footage over the internet.

A humorous image, video, or text that is copied and spread rapidly by internet users.

A reference to a user or brand on social media, often by tagging their handle.

A real-time live feed of brand mentions, ideal for events and dashboards to showcase engagement.

Standards of measurement used to assess the performance of campaigns or content.

YouScan’s AI-powered approach that analyzes text, images, and videos to detect brand mentions, logos, and visual context.

A metric used to gauge customer loyalty by asking how likely they are to recommend a product or service.

A continuously updated list of stories and posts on social media platforms.

A branch of AI that enables computers to understand, interpret, and analyze human language.

An alert informing a user of new activity related to their account.

The number of unique users who see your content without paid promotion.

Channels controlled by a brand, such as websites, blogs, and social media accounts.

A strategy that provides an integrated and consistent customer experience across online, offline, and app interactions.

The process of monitoring and improving how a brand is perceived online.

When a user actively agrees to receive communications, such as newsletters or notifications.

Unpaid search engine results that appear based on relevance rather than ads.

Content promoted by brands through advertising (e.g., social media ads, sponsored content).

An individual’s unique identity and reputation within their industry, shaped by expertise, values, and content.

A digital audio series available for streaming or download, often used for marketing and brand storytelling.

Interactions (likes, comments, shares) a social media post receives.

The strategic communication process used by brands to build and maintain public image.

A machine-readable code that directs users to a website or landing page when scanned.

A prospect identified as likely to convert based on specific criteria.

A search or request for information entered into a platform or search engine.

The total number of unique users who have seen content.

The process of tracking online conversations as they happen.

A digital marketing strategy that re-engages users who previously interacted with a brand.

A measure used to evaluate the profitability of a marketing effort.

A numerical representation of a brand’s online reputation based on reviews and mentions.

The use of AI and NLP to determine whether online mentions express positive, negative, or neutral sentiment.

The process of dividing a large audience into smaller subgroups based on shared characteristics for precise marketing.

A metric that measures the portion of total online conversation attributed to a specific brand.

The process of analyzing online conversations to understand sentiment, context, and meaning behind mentions.

A centralized real-time visual interface that allows businesses to monitor, analyze, and interpret online conversations across platforms.

The use of social media to interact directly with prospects and generate sales.

Crafting engaging narratives to connect with an audience and convey brand messaging.

Content republished on multiple sites to extend its reach.

Mentioning another user, brand, or page in social media content.

A defined group of potential customers a brand wants to reach.

A series of connected messages or comments on social media.

The number of visitors to a website or social media profile.

The study of patterns in data over time to anticipate future behaviors.

Content created by consumers rather than the brand itself.

The action of stopping receiving updates from a user or page.

The number of distinct users visiting a website over a given period.

A tool that converts long URLs into shorter, more shareable links.

Content that spreads rapidly online due to shares and engagement.

The analysis of images and videos to understand brand mentions and audience behavior.

Insights collected from customer feedback, reviews, and social mentions.

A virtual seminar that brands use for education, engagement, or lead generation.

An authoritative report or guide on a specific topic, often used for thought leadership.

A YouScan feature that visually represents the most common words in social mentions.

Free marketing driven by consumer recommendations.

A key social media platform for real-time news and public opinion, essential for crisis and trend monitoring.

A file that helps search engines understand a website’s structure for better indexing

A tool for tracking video performance on YouTube, including views and engagement.

Consumer-generated business reviews on the Yelp platform.

An AI-powered social listening platform that tracks and analyzes brand mentions across text, images, and videos for deeper audience insights.

A search result where users receive an answer directly on the search results page without clicking through to a website.

A virtual event hosted using Zoom, often used for brand presentations and engagement.