The key findings from this year's report feature YouScan in the Top 5 most commonly used social listening tools (10.5%), Instagram holding the lead as the top data source, and competitive benchmarking dominating when it comes to trend discovery.
This is just the taste of what’s inside the State of Social Listening Report 2025!
Understand the key trends fueling the social listening industry in 2025
See how industry trailblazers use social data and cutting-edge methods to extract powerful insights
Learn about genAI’s tremendous impact on social data analytics
Benchmark and optimize your social listening efforts as compared to industry standards
Transform raw data into tangible outcomes
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Complete buyer's guide that helps you to choose the right solution for your business
We analyzed 75 million mentions from TikTok and detected the most essential trends in consumer behavior.
Bite-sized summary on how the social media audiences' behavior and interests changed last year.