Research

Decoding Trends with YouScan: Expert Insights from Eric Michelson of Research Tree

Decoding Trends with YouScan

Eric Michelson

Eric Michelson

Social and Digital Media Strategist, Ambassador of YouScan

19 December 2024

All trends identified by YouScanAll trends identified by YouScan
All trends identified by YouScan for a query and date range are visible in YouScan's filtering options
Mentions Over TimeMentions Over Time
Plain Trend Line
Trend Line with TrendsTrend Line with Trends
Trend Line with Trends
Close-up of a trend labelClose-up of a trend label
Close-up of a trend label
Detailed view of the Trends column in YouScanDetailed view of the Trends column in YouScan
Detailed view of the Trends column in YouScan
Trend label selectionTrend label selection
Trend label selection and those immediately surrounding
presentationpresentation
Mentions filtered from a trend in YouScan
Key Themes Uncovered by Insights CopilotKey Themes Uncovered by Insights Copilot
Key Themes Uncovered by Insights Copilot
Trends in Conversation InsightsTrends in Conversation Insights
Trends in Conversation Insights
presentationpresentation
A mentions window drilling down on a selected trend
Viral TrendsViral Trends
Popular PostsPopular Posts
Active DiscussionActive Discussion
Research Tree logoResearch Tree logo

Similar articles

How YouScan Social Listening Drives an Innovative Strategy: Multi-Brand Insights by Dentsu Creative
Marketing & PR

How YouScan Social Listening Drives an Innovative Strategy: Multi-Brand Insights by Dentsu Creative

19 February 2026
25 Social Media Campaign Examples That Delivered Real Results
Marketing & PR

25 Social Media Campaign Examples That Delivered Real Results

16 February 2026
What Is PR in Social Media? Complete Rundown [2026]
Marketing & PR

What Is PR in Social Media? Complete Rundown [2026]

13 February 2026