YouScan Blog

YouScan Social Mention Wall - a new level of brand reputation management

From Northern America to Eastern Europe, brands have started benefiting from YouScan Social Mention Wall which was successfully incorporated into industry events lately. "A click of a mouse" effort led to a wholly new level of audience interaction and buzz around the events. Is it hard to believe?

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YouScan Social Mention Wall - a new level of brand reputation management
Confessions of a marketer: how to spark creativity. What will change with YouScan Visual Insights?
June 19, 2019

Confessions of a marketer: how to spark creativity. What will change with YouScan Visual Insights?

The majority of people who don’t work with marketing directly think that all marketers are creative loafers in an eternal search for fresh ideas on how to sell their product to clients regardless of whether they need it or not. All true, but not really:)

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Game of Thrones Season 8: Who won the internet during the battle for the Seven Kingdoms?
May 23, 2019

Game of Thrones Season 8: Who won the internet during the battle for the Seven Kingdoms?

If you spent any time online over the past few weeks, you know that the final season of Game of Thrones took over the Internet. Thousands of posts were published about the fantasy HBO series, discussing who will perish and who will sit on the Iron Throne. Over the show’s eight-year run, it has become a worldwide entertainment phenomenon that has influenced industries from food and beverage to fashion. In this post, we’ve taken a look at who came out as the fan favourite, who was the biggest disappointment, and which brands are crowned winners in situational marketing campaigns.

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Game of Thrones Season 8: What social media had to say about the world premiere
April 12, 2019

Game of Thrones Season 8: What social media had to say about the world premiere

We spotted and analyzed over 1.7 million text and visual mentions of the popular TV series from all over the world, with conversations about GoT trending on social media both ahead of the world premiere and during the broadcast.

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Activities, age and photography style: What the new Visual Insights can reveal about social media images
April 12, 2019

Activities, age and photography style: What the new Visual Insights can reveal about social media images

With the wealth of visual content available online, it's important for businesses to have tools that help them find the most relevant information about their audience. Image recognition software such as YouScan's Visual Insights—which can detect logos, objects, and scenes in photos—has been helping brands access this valuable data for over a year since its launch.

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YouScan recognized as a High Performer by G2 Crowd User Reviews
April 3, 2019

YouScan recognized as a High Performer by G2 Crowd User Reviews

YouScan was awarded by G2 Crowd as a "High Performer" in two categories, "Social media monitoring" and "Social media analytics." The High Performer title is awarded to business software that is highly rated by users, but hasn't achieved the international Market Presence of Leaders.

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Does your brand need logo identifier tools like Visual Insights?
March 20, 2019

Does your brand need logo identifier tools like Visual Insights?

Logo recognition software, such as YouScan's Visual Insights, can boost your marketing efforts by providing essential visual information about your customers - even if they didn't write a single word about your brand.

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How YouScan builds strong, lasting customer relationships
March 7, 2019

How YouScan builds strong, lasting customer relationships

Finding customers is not an easy task, but one that’s far less challenging than keeping them. It’s important to build strong relationships and inspire trust in your customers, which will help them get the most value out of your services to achieve their business goals.

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The eNPS love formula: Why your work culture is so important for customer service
March 4, 2019

The eNPS love formula: Why your work culture is so important for customer service

The eNPS employee satisfaction indicator is often called “the loyalty index” or even “the happiness index,” and it helps businesses understand whether employees would recommend their workplace to others, and how invested they are in playing their part in the growth of the company.

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SaaStr 2019
March 1, 2019

How to promote your SaaS product in the international market

SaaStr is a keystone event for many SaaS professionals, we share the highlights with you in hopes that they can help inform your marketing, sales and product development strategies.

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Best image recognition software to boost your brand's social media listening
February 27, 2019

Best image recognition software to boost your brand's social media listening

A comparison of the best image identifier software in social media monitoring tools for business.

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YouScan Social Media Trend Analysis
January 17, 2019

YouScan presents an innovative solution for social media trend analysis

The ability to automatically find and analyze social media trends is a lifelong dream for many online marketers and PR professionals who work in the blogosphere, regularly interact with opinion leaders and stay on the lookout for the latest things the target audience can't live without.

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YouScan Integrations
December 27, 2018

YouScan’s integration mechanism got a facelift!

YouScan supports 3 types of integration: Messenger integration, CRM and HelpDesk systems, as well as “Custom WebHook”.

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November 2, 2018

One Day in the Life of a Data Scientist

A short story about how we create and train new machine learning algorithms for social media data analysis.

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October 16, 2018

Visual Insights offer new opportunities for next-level digital marketing

Visual Insights can help you analyze the visual context of both the mentions that contain logo, as well as the images found through keywords.

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How Michelin monitors social media?
August 29, 2018

How Michelin monitors social media: A step-by-step instruction manual

To some, social media is all about pretty pictures, fun videos, memes, cats and constant communication. But is it possible to use the power of social media for something more...

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YouScan Visual Insights
July 23, 2018

How to leverage Visual Insights for marketing

AI-powered image recognition is the latest breakthrough in modern digital marketing. The ability to identify logos or their various iterations on user-generated photos — which contain no text whatsoever — means new opportunities for the brand to communicate with their consumers. Everyone understands the fun of this feature, but only a select few know more than a couple of basic use cases.

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February 20, 2019

Your new superpower: Find and analyze images using YouScan's artificial intelligence

YouScan can now help you find mentions of your brand in social media posts that contain no words - all you need is a recognizable image of your brand's logo

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June 5, 2018

A new automatic sentiment detection model for mentions: How does it work?

Recently prepared the most massive and – we're bold enough to say – revolutionary upgrade in YouScan's history for automatic sentiment detection.

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November 22, 2018

How YouScan helps find blood donors

It feels great to share success stories of your clients and partners - and even more so when these stories are shared by major media outlets

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September 14, 2018

Burning Man 2018: Which brands snuck their way into the festival famously free of commodity and currency

Which brands did YouScan find at the world's biggest contemporary art festival by using their Visual Insights function?

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June 26, 2018

Benefits of social media monitoring for digital marketers' career development

In theory, social media monitoring tools aren't vital to your business: while it may take a social media manager longer to track and analyze relevant mentions manually, the business won't fail without automation.

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April 3, 2018

YouScan acquires social media monitoring tool BrandSpotter

We are pleased to announce that we are acquiring one of the leading social media monitoring services in the CIS market, BrandSpotter, in an all-cash deal.

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