Understanding how users interact with social media brands build better strategies.

We analyzed more than 1 billion posts on different social media networks to discover how brands should develop their social media presence to get more visibility.

Key takeaways from the report:

• Politics is the most discussed topic on social media;

• Mercedes-Benz has the most frequently shown logo on social media images among other automotive brands;

• Twitter is the only social network where people publish more complaints and negative content, while Instagram has the highest ratio of positive posts.

Download the infographic to get the full report.