Top 11 certification courses for Social Intelligence and Social Listening

In today's fast-paced digital world, having in-house social media intelligence capabilities is more than just an advantage – it's an absolute must for most businesses. Hence, skills for understanding social media data, analyzing consumer behavior, and making informed decisions can truly transform your career and boost your professional success.

We’ve prepared a list of the top Social Media Listening and Social Media Intelligence courses to supercharge your skills and provide you with valuable certificates of completion. So, are you ready to level up your skills? 🎓

#1 YouScan Academy

YouScan Academy offers a comprehensive course that equips you with the skills to unlock the power of social media listening and analytics. With interactive modules, real-life case studies, and hands-on exercises, this course ensures you gain practical knowledge that you can apply in your professional journey.

💰 Price: Free

🌎 Languages: English, Spanish

🚀 By the end of this course, you'll be able to:

• Master the setup and navigation of YouScan, a powerful social media listening tool;

• Skillfully segment and analyze data to uncover valuable insights;

• Create customized dashboards to visually represent your findings;

• Harness the potential of Insights Copilot, our cutting-edge social media assistant powered by ChatGPT. 

👉 Wanna learn more? Tap this link.

In a nutshell, the YouScan Academy is your go-to destination for unlocking the superpowers of social media listening and analytics! Forget boring lectures — our interactive modules, real-life case studies, and hands-on exercises make learning a breeze.

#2 Social Intelligence Lab Growth Certification

Looking to remove the guesswork and develop a successful social listening practice that gets results? The Social Intelligence Lab Growth Certification is exactly what you need. The course combines self-service content for flexible learning and live sessions to enhance your skills.

💰 Price: $3,000

🌎 Languages: English

📚 You will achieve the following learning outcomes:

• Grasp the concepts of social intelligence and project design;

• Effectively track brand health using social data and navigate brand crises with confidence;

• Hone your storytelling skills to communicate insights effectively and drive action within organizations.

This course consists of 7 modules, with each module spanning two weeks. It allows you to balance your day job while developing your social intelligence expertise. Plus, you'll earn a globally recognized certification from the CPD Standards Office – World-Leading CPD Accreditation Service.

#3 The Importance of Listening by Coursera

The Importance of Listening – is a course that forms part of the Social Media Marketing Specialization on Coursera. It aims to provide a comprehensive understanding of the power of social data and interactions.

💰 Price: Depends on your enrollment type

🌎 Languages: English

😎 You will gain the following learning outcomes:

• Delve into the world of big data collection, standardization, and deployment by organizations to extract meaningful insights;

• Develop an understanding of how to transform data into actionable insights for social marketing programs;

• Acquire the knowledge and skills needed to drive content strategies and take proactive measures to prevent crises.

Esteemed guest speakers from leading companies such as Social Gist, BroadReader, IBM's Bluemix, and others will guide you through a range of analytics tools. With flexible deadlines and the ability to complete it entirely online, you'll also receive a shareable certificate upon completion.

#4 Working with Secondary Data: Syndicated and Big Data

If you're looking to understand various sources of secondary data, including big data, the University of Georgia's course has got you covered. By the end of it, you'll have a solid grasp of the value and challenges involved in linking primary and secondary data, as well as navigating the ever-expanding big data landscape in the business world.

💰 Price: $359

🌎 Languages: English

💪 Once you complete the course, you'll be able to:

• Explore different data sources like syndicated data, transaction data, social media data, and Internet of Things data. We'll dive into the strengths and weaknesses of each;

• Grasp the components of the "big data" ecosystem and understand that all data sources come with trade-offs; 

• Apply traditional analytic techniques to secondary data.

This course is designed for entry-level researchers, mid-level staff, experienced researchers, corporations, suppliers, analysts, client-side professionals, and individuals entering the research field seeking a comprehensive understanding of market research.

#5 Brandwatch Academy

Are you looking to develop and advance your skills on the Brandwatch suite of products? With the Brandwatch Academy, you and your colleagues can access unlimited on-demand courses and certificates to enhance your understanding and usage of the product suite.

💰 Price: Free

🌎 Languages: English

📚 The Academy has got you covered with:

• An access to a variety of content that zooms in on the core Brandwatch products, like Consumer Research, Publish, Engage, Listen, Measure, Vizia, and more;

• Individual Courses to level up your product knowledge by diving deep into specific areas. You can choose courses tailored to your interests and needs;

• Learning Paths is best for a full-on training journey from start to finish.

With its always-on learning materials, personalized courses, comprehensive learning paths, and the opportunity to earn certificates, you can take your Brandwatch skills to the next level.

#6 Quid University

Quid University is the place to be if you want to up your game with Quid! It's a platform that has everything you need to level up your skills, from tutorials to full-on courses and certifications.

💰 Price: Free

🌎 Languages: English

🤓 The Quid University will provide you with:

• In-depth knowledge of using Quid, skills to start, refine, and analyze Quid networks, expertise in choosing visualizations effectively, and proficiency in exporting and sharing analysis results;

• An understanding of Quid Social and its functionalities, proficiency in analyzing social media data from NetBase, skills in topic creation, tuning, and refinement, and knowledge of sentiment and trend analysis techniques.
  
  

#7 Talkwalker Academy

At Talkwalker Academy, you can expect a comprehensive learning experience that includes on-demand courses, live sessions, and the opportunity to obtain certificates. The Academy offers short courses that allow you to delve deeper into Talkwalker products and customize your learning experience according to your needs.

💰 Price: Free (through a Talkwalker license)

🌎 Languages: English, French

😎 Once you complete courses, you'll:

• Gain a solid understanding of the fundamental features and functionalities of the Talkwalker platform;

• Develop advanced skills in analyzing data using Talkwalker. Discover how to interpret insights, track brand performance, and uncover valuable trends and patterns;

• Learn how to leverage the platform for in-depth social listening, crisis management, and comprehensive reporting.
  
  

#8 eCornell Course: Social Listening and Community Management

Discover how to effectively monitor brand mentions, engage with your audience, and maintain a positive brand reputation. This course will equip you with the strategies and tools needed to manage social discourse and build strong relationships with your brand community.

💰 Price: Paid

🌎 Languages: English

💪 You’ll know how to:

• Design a social listening system to monitor brand communities, moderate conversations, and respond effectively;

• Develop strategies for proactive outreach and market reputation research;

• Create a customer response matrix to guide platform-specific discourse;

• Design an organizational approach to community management.

#9 Advanced Social Media Strategy course by Hootsuite Academy

This course is your ticket to mastering the art of building and scaling social media in complex organizations. Developed in collaboration with Syracuse University's S.I. Newhouse School of Public Communications, it's packed with all the crucial knowledge and tools you need to strategically leverage social media marketing.

💰 Price: Free with Hootsuite license, $999 without a License

🌎 Languages: English

📚 By the end of the course you will:

• Learn how to use social media in a strategic way to achieve your business goals;

• Dive into the strategy for social media plan;

• Explore the POEM model (Paid, Owned, Earned Media) and learn how to make the most of different media types;

• Uncover the benefits of social media listening and monitoring.
  
  

#10 Social Listening: Explore courses by Meltwater Academy

Meltwater Academy offers a range of courses on Social Listening, empowering companies to monitor their brand, conduct competitor analysis, and perform market research. These courses provide users with the knowledge and skills needed to utilize Meltwater Explore, a social listening platform.

💰 Price: Free

🌎 Languages: English, German, French, Spanish, Finnish, Swedish, Japanese. 

😎 You will gain a bunch of skills and knowledge, like:

• A solid grasp of the basics of social listening and how it's used in brand monitoring, competitor analysis, and market research;

• A high level of proficiency in utilizing advanced Boolean operators;

• Creating custom dashboards that are all about your business goals.
  
  

#11 Introduction to Social Listening for Market Research

Be prepared to dive into the significance of Social Media Listening and the benefits it can provide to businesses! This course is for anyone new to social listening who wants to know how it can be used for market research applications. Learn how to monitor brand health, analyze the competitive landscape, manage reputation and crises, measure campaign success, and track trends.

💰 Price: Free

🌎 Languages: English

🚀 By the end of this course, you will:

• Understand the concept of Social Media Listening, why it's important, and what it can achieve, its advantages and disadvantages;

• Recognise SML tools that can assist in social media research;

• Apply SML to real-world situations, such as monitoring brand health, analyzing competitive landscapes, managing brand reputation and crises, measuring promotional campaign success, and tracking trends and newsbreaks;

• Implement researcher tips and techniques to streamline data processing and analysis for work with social media data.

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Conclusion

We've put together a great list of the best certification courses for Social Intelligence and Social Listening, so you can easily find the one that suits your needs! Take the plunge, level up your skills, and open doors to new opportunities for success! Remember, these courses are designed to supercharge your social intelligence skills and give you that competitive edge. So, why wait? Start your learning journey today! 🚀