Success Story: Mappa, Mexico's Top-Rated Luggage Brand (and for Good Reason)
Who said finding the perfect suitcase is like looking for a needle in a haystack? Spoiler alert: it wasn't a Mappa customer.
The Mexican luggage brand didn't just conquer the country's airports; it also won the hearts (and reviews) of consumers. But how did they know they could call themselves the top-rated brand? Premonitory dreams? A gut feeling? None of that. They used YouScan. 🕵️♀️✨
🧠 What Did Mappa Do with YouScan?
Mappa used YouScan to monitor and analyze thousands of online conversations about their brand and their competitors. This allowed them to identify mentions of their product designs, and with the help of Insights Copilot, YouScan’s AI agent, they clearly understood what their consumers love.
We asked our Copilot directly:
"What do users like most about the Mappa brand?"
And this is what it said (without hesitation):
✅ Consumers consistently praise the excellent quality of the products.
✅ The use of durable, high-standard materials is a major differentiator.
✅ Users are happy with their purchases and the product's performance.
✅ Mappa offers great value for money (the dream combo!).
✅ Personalized and attentive customer service—as it should be.
✅ Trustworthy reputation: many users recommend the brand and would buy again.
📊 What the Data Says: Mappa Isn't Just Participating, It’s Dominating the Ranking
It's one thing for users to like you, and another for them to literally not stop talking about you online.
Spoiler: Mappa achieved the latter. 😏
🔎 1,163 Total Mentions
In the analysis conducted with YouScan from January to September 4, 2025, Mappa was the brand with the most mentions, reaching a total of 1,163.
This means that when people talk about luggage on social media, blogs, forums, and in reviews... they're most likely talking about Mappa. This conversation wasn't a coincidence; it's a reflection of a very active (and satisfied) user community.
😍 582 Mentions with Positive Sentiment
Out of 1,163 mentions, 582 were positive. This level of satisfaction is hard to find, even for brands with decades in the market like Samsonite.
People aren't just mentioning Mappa; they're recommending it, praising it, and celebrating it. From "I love the quality" to "I want another one for my partner," the conversation is consistent and powerful.
🎨 A Design That Wins Hearts (and shows in the data)
When it comes to design, Mappa once again takes the top spot in mentions compared to competing brands.
And it's not just about quantity: of all the reviews that mention design, nearly 90% reflect a positive sentiment.
This confirms what consumers are already saying with their wallets:
💬 "Not only is it durable, but it's also beautiful!"
💬 564 Positive Mentions from Direct Experience Alone
There are many ways to speak highly of a brand, but what makes Mappa special is that the majority of positive mentions come from personal experiences.
We're talking about people who have already bought, traveled, and tried the products... and they want to tell the world how great their experience was. That kind of social proof can't be bought with advertising (but it can be detected with YouScan 😉).
⭐ Average Rating: 4.87 Stars
Who said a perfect 5 was impossible? Mappa is close, with an average rating of 4.87, surpassing its closest competitor by 0.25 points.
It may seem small, but in a world where users don't forgive even a loose wheel, that difference means a lot. In other words: Mappa isn't just loved; it's consistently loved.
🎯 Result: Claim Validated and More Sales
With this information, Mappa can now confidently (and proudly) say that it is the top-rated luggage brand in Mexico. And not just because they say so. Their customers say it! And YouScan backs it up with real data.
If you want to see the full case study, check it out here. A friendly heads-up for our global readers: the document is in Spanish.
Does your brand also want to make a powerful, evidence-backed claim?
Do what Mappa did and let the data speak for you (and for your star product).
