Luuna Brasil: The Mattress Recognized for Its Quality and Positive Effects on Health

When Luuna Brasil landed in the country back in 2022, they knew competing with big names like Emma Colchões and Ortobom wouldn’t be a walk in the park. New brand, new market, new audience… zero sleep, basically. 😅🛌

But instead of guessing their position in the Brazilian market, the team did what every smart brand should do—they looked at real conversations. Using YouScan, they ran a full competitor analysis covering the last 365 days to understand how consumers see them after a year of local campaigns and brand-building efforts.

🌟 What they discovered

Even though Luuna Brasil doesn’t have the same level of presence as more established competitors, the brand is already carving out a solid space. And not just any space—they’re becoming known for something consumers truly care about: health and well-being.

Compared to their competitors, Luuna had more positive mentions related to comfort, better sleep, and well-being. In other words, people were recognizing exactly what their team has been working hard to communicate: technology + comfort = healthier sleep.

Cue the collective “UFA!” from the Luuna team. 😂🎉

🔍 Where the insight came from

This research started with an internal question:

“What are we actually recognized for in Brazil—and is that reflected in real customer conversations?”

Thanks to YouScan, they finally had the answer. The perception aligned perfectly with their brand promise. The message they’ve been reinforcing—technology for better rest—isn’t just advertising talk. It’s something consumers truly feel.

The Numbers Behind Luuna’s Positive Perception

Luuna Brasil also stood out in two key areas that strongly influence consumer trust: customer service and product quality.

Across the last 365 days, the brand reached 88.4% of positive mentions related to customer service, showing that people not only like the product — they feel well taken care of throughout the entire journey.

In addition, 89.6% of mentions about product quality were positive, reinforcing that consumers clearly perceive the value delivered by Luuna’s technology and comfort-oriented design.

These indicators helped confirm what the team suspected internally: their focus on well-being, innovation, and delivering a great experience is genuinely recognized in the Brazilian market.

📣 Turning insight into action

With these findings in hand, Luuna Brasil decided to bring this recognition directly into their communication. They created a new seal that highlights what customers are already saying:

“The mattress recognized for its quality and positive effects on health.”

A simple, powerful way to reinforce their value in every touchpoint.

💡 Final takeaway

Luuna Brasil summed it up perfectly: understanding how customers perceive your brand changes everything.

It guides your narrative, sharpens your positioning, and gives you confidence in every campaign and investment.

And yes… sometimes it even earns you a shiny new “recognized for health” seal. 😄✨

If you want, I can also turn this into a shorter LinkedIn post, a carousel script, or a newsletter blurb!