Marketing & PR

Latest Trends in Marketing Metrics (2025): Beyond Vanity Numbers to Real Business Impact

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Olesia Melnichenko

Olesia Melnichenko

Website Content Manager

Originally published 9 October 2025

Updated 17 February 2026

Latest trends in marketing metrics: Author sentiment shown within YouScanLatest trends in marketing metrics: Author sentiment shown within YouScan
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A screenshot of the social listening tools available in the YouScan dashboardA screenshot of the social listening tools available in the YouScan dashboard
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A screenshot of the Analytics dashboard within YouScanA screenshot of the Analytics dashboard within YouScan

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