AI You Can Trust: The Next Chapter for Insights Copilot

AI can be impressive – but too often, it feels like a black box. An answer pops out, but you’re left wondering, “Should I actually trust this?”. That uncertainty is one of the biggest challenges researchers and analysts face with AI tools.

From the beginning, we built Insights Copilot differently. Trust has always been at the core: instead of leaving you guessing, every insight comes with real social media examples, so you can see exactly what it’s based on.

And now, with the latest release, Copilot doubles down on what matters most: trust, speed, and clarity.

A quick refresher: What is Insights Copilot?

Insights Copilot is the first social listening AI agent, built to help researchers and analysts cut through the noise and get to insights they can actually rely on.

We launched it in 2023, and it’s been growing ever since – this is already its third major update.

Here’s how it works:

You type a question in plain language, and within seconds Copilot sifts through thousands of mentions to deliver clear, structured answers, always backed by real examples from the social data.

You might ask:

→ “Why do people love our brand?”
→ “Which cultural trends come up in conversations about our brand?”
→ “How do opinions about our product differ between Europe and North America?”

No endless scrolling. No guesswork. Just straightforward answers with the evidence right there.

And now, in 2025, Insights Copilot enters its next stage: insights you can trust at scale, with stronger evidence, larger datasets, and faster performance than ever before.

Meet Insights Copilot 3.0: Trustworthy, transparent, and faster

Here’s what’s new with the Insights Copilot 3.0 release:

💪 Insights you can measure

Insights Copilot now shows exactly how many mentions support each finding, with clear visual indicators of the insight’s strength. You don’t just get an answer – you see the evidence behind it.

⚡ Faster and smarter analysis

Powered by advanced AI models and expanded data capacity, Insights Copilot now analyzes up to 5,000 mentions per request – delivering answers that are both lightning-fast and more nuanced.

🔎 Transparency you can see

The new reasoning view reveals how Copilot builds an insight step by step – from raw social data to conclusion. No mystery, just clarity.

🎥 Want a quick demo? Here’s an overview from Jenya Terpil, Head of AI at YouScan!

For those who prefer a deep dive, let’s look at a few examples.

How does the new Insights Copilot work in action?

It all starts with a simple step: asking your question. And the best part? You can ask our AI agent anything about your brand, product, or even your whole industry. Seriously – your imagination’s the limit 😉.

For example, let’s take a look at the famous beer brand and ask:

“How do people describe their experience with Heineken?”

Transparent reasoning

Insights Copilot begins by showing its reasoning process: the time frame, the filters it applied to extract most relevant data – consumer conversations, and the steps it’s taking in  real time.

No guesswork – you can literally watch the insight being uncovered.

Insights you can measure

A few seconds later, Copilot delivers a clear, structured reply. The response is easy to read, organized into key takeaways. 

And here’s the cherry on top: each insight comes with a mention count and a strength indicator, so you instantly know whether you’re looking at a minor signal or a broad, sustained pattern. Insights are sorted by popularity so you know what matters first. 

For instance, over a 30-day period, Copilot found that in 1,031 mentions, consumers expressed strong enjoyment of Heineken.

The proof

And of course, you can click straight into real consumer mentions to validate every conclusion. Insights Copilot shows you the full spectrum of conversations – across different sources, languages, and locations.

Want to check if people really love Heineken 0.0?

Just open the examples and see the posts in their own words.

That’s the beauty of Insights Copilot: every insight comes with the evidence to back it up.

Conversational Insights Analytics

For this one, let’s switch gears and look at Lego.

In YouScan we have the Aspects feature, which breaks down how people perceive strengths and weaknesses of a brand – things like design, price, quality, functionality, and more.

With Insights Copilot, this analysis becomes even simpler and far more interactive.

Click on the “Design” aspect, and our AI agent instantly answers:

“What do consumers like about Lego’s design?”

The response here highlights three themes:

→ Playability + display value
→ Emotional connection
→ Aesthetic quality

This example shows that Insights Copilot isn’t limited to free-text queries. It works across the whole YouScan platform – explaining charts, clarifying data, and always backing up its conclusions with real social media mentions.

Static metrics become conversational analytics that are easy to explore, share, and act on.

Audience Analysis

Finally, let’s see how Insights Copilot helps with audience-specific insights.

This time we asked:

“What are the most common unmet needs of Lego fans?”

That’s a tough one – unmet needs aren’t always obvious. Normally, it would take hours of digging through forums and reviews. But our AI agent applies the right filters, focuses on user-generated content, and processes over half a million mentions.

And here’s what it found:

1. Better support for collections and building experiences – Fans want more accessible storage and display solutions, plus a stronger focus on minifigure-scale sets (especially for popular themes like Pokémon).

2. Enhanced gaming experiences – There’s demand for sequels to Lego’s popular video game titles, more diverse character options, and quicker price drops.

These aren’t just surface-level insights. They’re drawn from tens of thousands of mentions, structured into clear themes, and backed up with real examples you can click into.

Why is this important?

Working with social data is full of opportunities – but it also means sifting through a lot of noise to get to insights you can stand behind. Researchers and analysts are looking for more than quick answers. They want conclusions backed up with solid evidence. 

That’s why trust has always been the foundation of Insights Copilot. From the start, every answer was backed by real consumer mentions. With Copilot 3.0, that trust goes further: now you see exactly how many mentions support each insight, with strength indicators that separate passing chatter from meaningful patterns.

Add in a bigger dataset (up to 5,000 mentions per request) and faster AI models, and you get deeper, higher-quality answers in less time. For pros, that means clear insights you can measure – delivered in seconds.

What’s next?

Insights Copilot 3.0 is a big leap forward – but it’s not the final stop. Our mission is clear: to make social insights easier to access, faster to understand, and strong enough to guide real business decisions at scale.

AI should lighten the workload, not add to the uncertainty. With Insights Copilot, every answer comes with context and proof – so you can move forward with confidence.