Black Friday 2025 Meets Social Listening: Key Insights & Unique Industry Deals

It’s that time of year again: when November comes to an end, Black Friday and Cyber Monday craze takes over, and social media turns into a battleground of attention. 👀

The thing is that Black Friday isn’t about discounts anymore – the period reflects brand creativity, intricate consumer behavior, and online chat that shape modern commerce.

This year, we at YouScan analyzed online conversations & sentiment to understand what the audience is saying about Black Friday 2025 using the power of AI social listening — the main drivers, pain points, and who’s doing the talking. 

Moreover, we support the idea that no Black Friday is complete without super offers. With that in mind, we also handpicked the best SaaS Black Friday deals for marketers, analysts, and researchers – perfect for anyone looking to upgrade their stack before the year ends. But first…

Black Friday 2025: uncovering social listening insights with AI

Have you ever wondered how many mentions on social media Black Friday is getting this year? Who talks about the hot season online? What words does the audience use while talking about it? 🤔

We monitored all Black Friday keywords in YouScan from late September through November, and here is what we’ve discovered:

General Insights

To kick off the festive insights digests, we peeked into the overall numbers. Black Friday 2025 has got 5.5M+ mentions in total, with 2.5M + authors spreading the word about it, and 366M+ of total engagement (likes, reposts, and comments).

Positive mentions make up 15% of all Black Friday 2025 conversations. To understand what drives them, we asked our AI agent, Insights Copilot, to break it down. In seconds, it surfaced the top three drivers, each backed by real examples:

→ Anticipation for new or premium items (5 Pro, new phones, AI-enabled tools) to receive their first meaningful price drops during Black Friday 2025 also fuels excitement. (16%, 4160+ mentions)

→ Consumers anticipate significant, deep, and extreme discounts, often ranging from 50-70% off. (13%, 3400+ mentions)

→ Positive sentiment is driven by the wide variety of deals and products available across numerous categories. (11%, 2700 mentions)

Despite the positive buzz, we also saw a few spikes in negative mentions.

To understand what’s driving them, we asked Insights Copilot a specific question: “Why do people post negative sentiment about Black Friday 2025?”

Within seconds, it highlighted the key reasons behind the negativity:

→ Excessive commercialism and consumerism, which is led by over-consumption, wasteful spending, and unneeded items.

→ Shoppers experience negative logistical and customer service issues, including repeated stock shortages, site crashes, delayed deliveries, payment failures, and poor customer service with slow or rude staff.

→ Economic hardship, due to rising prices, job loss, or general financial stress.

Common audience pain points related to Black Friday 2025

Plus, Insights Copilot pinpointed the most common discussion pain points, supplying the exact percentage and mention count for each:

🥇 First place: Fear of missing out on better deals is presented in 11K+ mentions, which is 7% of the whole online mentions’ scoop. 

🥈 Second place: Early and extended duration of Black Friday "sales", having 4K+ mentions overall (3%)

🥉 Third place: Skepticism about the authenticity of discount, represented by 4K+ mentions (3%)

Word Cloud: Trending Terms around Black Friday 2025

YouScan lets you visualize your monitored topic with a color-coded word cloud, summarizing keywords, phrases, and emojis, all tagged with their respective mention counts.

Among the key insights is that #blackfriday has gathered more than 360K+ mentions, #cybermonday is also included in the online talk, with #christmas chat slowly gaining traction. 

Audience Insights

Who fuels the Black Friday 2025 online conversations? That’s when we turn to Audience Insights by YouScan.

There are 2.6M+ authors and counting, sharing their thoughts on Black Friday 2025, with women taking the lead. Interestingly, the conversations are piling up at the end of October.   

As for the audience interests, people who express their opinion on the topic these days are mainly occupied in family & parenting (98K+ authors), business (46K+ authors), and the beauty sphere (44K+ authors).  

Subjects

Another quite insightful YouScan functionality for this research is Subjects. Thanks to it, we can clearly see the top topics the audience discusses: clothing (50K+), footwear (15K+), video games (95K+), travel (43K+), books (12K+), and more. 

The best Black Friday and Cyber Monday deals 2025 for marketers, researchers, and analysts

As Black Friday and Cyber Monday 2025 approach, marketers and researchers can find more than just discounts. It’s also a moment to invest in smart tools for data and insight work. Here are standout offers across marketing, social media intelligence, and analytics platforms this season.

1.YouScan

YouScan is an AI-powered infrastructure for social media listening & insights for global brands. The platform helps you understand your audience better. 

With YouScan, you can go far beyond traditional social media monitoring, analyzing not only shifts in customer sentiment but also millions of visual and text-based mentions. YouScan allows you to uncover real consumer insights hidden in everyday conversations and images, powered by best-in-class visual analysis.

At the very heart of this experience is Insights Copilot, YouScan’s AI-agent for next-gen social listening, which combines everything a modern brand needs for in-depth analysis: 

🔮 Real, measurable insights

🔮 Fast & smart analysis

🔮 Transparent reasoning behind its every answer 

This Black Friday and after, ask Insights Copilot anything, like: 

🖤 ’What do consumers think about my brand in November 2025?’

🖤 ’Which brands are mentioned in the context of Black Friday 2025 next to ours, and how could we stand out?’

🖤 ’What’s trending on BF 2025 in our niche?’

…and receive a lightning-fast answer in seconds, not hours. 

🎁 Special Black Friday offer

Start your social listening journey with YouScan and get 20% off an annual YouScan plan (for new clients only). The YouScan Black Friday deal is available from November 24 to December 7, 2025. 

2. SocialBee

SocialBee is an AI-powered social media management platform designed for marketers, creators, and teams who want to save time and stay consistent online. From one central dashboard, you can create, schedule, and publish posts across all major social platforms. 

Its built-in AI features simplify content creation by helping you write engaging captions, generate visuals, and personalized social media strategies that match your brand. Teams can collaborate efficiently with built-in features for feedback, approvals, and progress tracking. 

SocialBee also offers detailed analytics to measure performance and a unified inbox to manage conversations across platforms. Seamless integrations with Canva, Unsplash, GIPHY, Bitly, and Zapier keep your workflow connected and efficient. With SocialBee, you can automate your social media strategy, boost engagement, and grow your online presence effortlessly.

🎁 Special Black Friday Offer 

Get your SocialBee plan with a “can't-miss” discount: 70% off for 3 months, or 50% off for 1 year on annual plans.

• Deal value: 70% off for 3 months on all monthly plans or 50% off for 1 year on annual plans.

• Promotion availability: November 24 - December 2, 2025

• Discount code: SOCIALBEEBF25

3. Sitejet

Sitejet is an all-in-one website design and management platform built for agencies and small businesses that want to create professional, high-performing websites faster. 

With over 120 pre-built sections and 170+ customizable templates, Sitejet streamlines the design process while ensuring every site stays on-brand. Its AI-powered content generation, smart brand color integration, and built-in SEO optimization tools help users save time, improve quality, and boost visibility online.

🎁 Special Black Friday Offer 

Get 50% off all monthly and yearly plans with code BLACKFRIDAY50, available from November 24 to December 5.

4. SendPulse

SendPulse is all-in-one marketing automation platform that brings together email campaigns, chatbots, CRM, landing pages, pop-ups, web push, SMS, and online courses in a single ecosystem. It helps you attract audiences, build automated sales funnels, and deliver personalized communications across multiple channels without complex integrations.

🎁 Special Black Friday Offer 

Get up to 50% off annual plans across SendPulse services: email marketing, chatbots, CRM, pop-ups, transactional campaigns, website builder, and web push notifications. Build automated funnels, win back customers, test new ideas, and scale without overspending. The offer is valid only from November 24 to 28.

5. Stripo

Stripo is an email design platform that offers both an HTML & CSS code editor and a drag-and-drop editor in one tool. Stripo revolutionizes email production by cutting your time investment by at least 3.7 times. 

With over 1600 professional email templates, you can quickly find the perfect design for any occasion. Stripo’s modular email design allows you to create reusable elements, reducing the need for constant email tests. Seamlessly integrate with over 90 marketing automation platforms and email clients, such as Mailchimp and Outlook, with just one click. 

Stripo's smart elements feature lets you build numerous product cards and email digests at once, and AI-powered tools help you generate and optimize copy right within the editor.

🎁 Special Black Friday Offer 

Sign up for any annual paid plan with Stripo and enjoy 5 months FREE on us! Use code YOUSCANBF25 at checkout. Claim your bonus and design faster.