AI can be impressive – but too often, it feels like a black box. An answer pops out, but you’re left wondering, “Should I actually trust this?”. That uncertainty is one of the biggest challenges researchers and analysts face with AI tools.

From the beginning, we built Insights Copilot differently. Trust has always been at the core: instead of leaving you guessing, every insight comes with real social media examples, so you can see exactly what it’s based on.

And now, with the latest release, Copilot doubles down on what matters most: trust, speed, and clarity.

A quick refresher: What is Insights Copilot?

Insights Copilot is the first social listening AI agent, built to help researchers and analysts cut through the noise and get to insights they can actually rely on.

We launched it in 2023, and it’s been growing ever since – this is already its third major update.

Here’s how it works:

You type a question in plain language, and within seconds Copilot sifts through thousands of mentions to deliver clear, structured answers, always backed by real examples from the social data.

You might ask:

→ “Why do people love our brand?”
→ “Which cultural trends come up in conversations about our brand?”
→ “How do opinions about our product differ between Europe and North America?”

No endless scrolling. No guesswork. Just straightforward answers with the evidence right there.

And now, in 2025, Insights Copilot enters its next stage: insights you can trust at scale, with stronger evidence, larger datasets, and faster performance than ever before.

Meet Insights Copilot 3.0: Trustworthy, transparent, and faster

Here’s what’s new with the Insights Copilot 3.0 release:

💪 Insights you can measure

Insights Copilot now shows exactly how many mentions support each finding, with clear visual indicators of the insight’s strength. You don’t just get an answer – you see the evidence behind it.

⚡ Faster and smarter analysis

Powered by advanced AI models and expanded data capacity, Insights Copilot now analyzes up to 5,000 mentions per request – delivering answers that are both lightning-fast and more nuanced.

🔎 Transparency you can see

The new reasoning view reveals how Copilot builds an insight step by step – from raw social data to conclusion. No mystery, just clarity.

🎥 Want a quick demo? Here’s an overview from Jenya Terpil, Head of AI at YouScan!

Your trusted source for social listening insights

AI You Can Trust: The Next Chapter for Insights Copilot