[Report] State of Social Intelligence 2026

The 2026 report shows a more mature, more selective industry. One of the major highlights: YouScan has moved up to #4 among the most-used social intelligence platforms, with its share growing from 10.5% in 2025 to 16% in 2026.

💡 The biggest sneak peek: the industry is moving from listening to interpreting the insights. Social intelligence practitioners are using AI more actively, working with a diverse tool stack, and really putting greater emphasis on understanding the data.

This is just a taste of what’s inside the State of Social Intelligence 2026!

Download the full report to:

• See how AI is changing the daily workflow of social intelligence practitioners

• Understand the interpretation gap between having data and turning it into meaning

• Discover how global brands are using social intelligence in monitoring, reporting, and strategy planning

• See which social listening platforms dominate in 2026 and how teams are building their stack

• Learn how LLM-generated answers are becoming a new data source for marketers, researchers, and analysts

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