Taking Social Listening Offline: YouScan’s Global Events Highlights

Phew! The past few months have been a whirlwind for the YouScan team. From México City to London, we’ve been on the move, joining some of the industry’s top events and conferences. 

As the tradition goes, we share our top insights, takeaways, and, sure thing, vibrant pics from these events here, on the YouScan blog. 

1. IAB Conecta – May 22, 2025 

As part of our IAB Membership, we had the opportunity to attend IAB Conecta 2025, one of Mexico’s most influential events in the digital marketing and advertising space. While we joined this time as attendees rather than sponsors, it didn’t stop us from soaking up every moment of inspiration and forward-thinking conversation.

From AI-powered creativity to data-driven strategies, the event brought to light some of the boldest ideas shaping the future of marketing. It was clear that the industry is moving beyond just “keeping up”—the focus now is on staying ahead.

For us at YouScan, this marked our first official IAB event as members. Representing the team were Jade Becerra, Marketing Manager LATAM, and Luis Arturo Pelayo, Sales & Marketing Manager. Let’s just say: plenty of notes were taken, and plenty of ideas are in the works. 🚀

We’re excited to keep building our presence within the IAB community and contributing to more spaces where bold thinking meets smart execution. See you at the next one!

2. Merca 2.0 Congreso Nacional de Marketing – May 28-29, 2025  

Fresh off the energy of IAB Conecta, Jade, Luis, and Gabriela d’Avila, Business Development Manager at YouScan, kept the momentum going at the Merca 2.0 Congreso Nacional de Marketing in México City — and it was another hit! That’s what they took away: 

🤝 Meaningful connections 

For YouScan, it was a splendid opportunity to have great conversations with the reps from such well-known brands as Toyota, Krispy Kreme, Royal Canin, AT&T, and others. Sharing how YouScan empowers social media listening continues to inspire us.

🎤 Panel experience 

Merca 2.0 Congreso Nacional de Marketing has organized a panel that centered around a discussion on concrete tools for those seeking to strengthen their brand image in a challenging environment. 

Luis joined it on behalf of YouScan: he shared the stage with accomplished professionals like Guadalupe Name, Bárbara Salas, and Olga Garcia. Together, they offered a revealing and insightful discussion on brand reputation and how to manage it in today’s complex digital environment effectively. 

🔍 YouScan in the spotlight

Many attendees voiced their frustrations with legacy tools and showed strong interest in modern alternatives like YouScan. We were thrilled by how many recognized our brand and even invited us to future events!

3. Ukrainian Marketing Marathon – June 4, 2025  

As summer kicked off, YouScan headed to the Ukrainian Marketing Marathon, which took place in the very heart of Ukraine, Kyiv. The event was a gathering of marketers, creatives, and communication professionals from across tech, retail, and entertainment.

🎤 On-stage recognition 

One of the standout moments came during a keynote session, when YouScan was spotlighted as a globally recognized SML (social media listening) platform, proudly made in Ukraine. Such an acknowledgement only reinforces the value we bring to brands looking for deeper consumer insights.

🗣️ Cross-industry engagement

We connected with professionals from fashion, tech, esports, and PR — all curious about the possibilities of AI-powered listening.

💪 Live demos

Our booth was buzzing with interest as we demoed YouScan’s key features — from sentiment analysis and UGC filtering to Visual Insights and the Insights Copilot.

Here are our stellar coworkers who participated in the event (left to right): Anna Yanko, Director of Marketing; Alona Potapova, Sales Development Representative; Alina Mazur, Head of Business Development. 

4. Digital Marketing World Forum (#DMWF) London – June 24-25, 2025   

What happens when AI-powered social listening, live conversations, and London energy intersect? Digital Marketing World Forum London 2025! We

At DMWF, YouScan’s delegation shared valuable insights on how social listening is transforming online conversations with AI these days. 

YouScan brought a powerhouse team to the event, including:

• Leonid Lytvynenko — CEO 

• Anna Yanko — Director of Marketing 

• Oleksandra Lisovol — VP of Sales 

• Kateryna Gordienko — VP of Customer Success

• Anastasiia Kibets — Head of Product 

• Julia Mitsai — Senior Customer Success Manager 

• Vladyslav Konstantynivskyi — Business Development Manager 

Our teammates had a chance to lead a couple of live demos about how YouScan operates for those who stopped by our booth, had a chat with the YouScan Ambassadors (you can spot one of our Ambassadors, Ramona Daniel, with our Director of Marketing in the bottom left picture), and partners. 

Over two completely packed days, we:

💚 Showcased how AI brings clarity to the chaos of online conversations 

💚 Identified emerging trends before they trend

💚 Exchanged ideas and thoughts with brilliant marketers, clients, and partners 

A heartfelt thank you to everyone who showed up at our stand—it was a real pleasure connecting with you in person!

5. CMO Summit – June 25-26, 2025

Wrapping up an action-packed month, we attended the CMO Summit 2025 in São Paulo, Brazil—one of the most influential marketing gatherings in Latin America.

Over two dynamic days, we joined future-focused panels, interactive workshops, and thought-provoking conversations that explored where marketing is headed next. 

Our team brought the power of real-time social listening to the floor, sparking dialogue, sharing fresh insights, and showcasing how AI-driven social intelligence can drive sharper, faster business decisions.

📸 Say hi to the YouScan crew in the photo! (left to right): Isabel Gregório—Customer Success Manager, Thaiara Santos—Sales Development Representative, Guilherme Santos—Social Media Analyst, Jade Becerra—Marketing Manager LATAM, Gabriela d’Avila—Business Development Manager. 

Where to next?

What a season! We’re proud of how far YouScan is reaching — discovering new audiences, meeting bold thinkers, and spreading the word about AI-powered social listening. 

We are already excited about our next adventure! Not to miss any teasers and announcements, follow us on LinkedIn, subscribe to our newsletter, and stay tuned for further updates. 💚