AI social listening agent
Use AI to analyze millions of online conversations, spot trends, uncover what drives them, and generate a decision-ready report.
Trusted by 600+ enterprise brands worldwide
See Insights Copilot compare brands,
explain trends, and build a report
Watch one prompt become an analysis across brands and markets, with filters, charts, follow-up questions,
and evidence from real social posts.
Let the AI agent handle the analysis. Spend your time on ideas and decisions
An analysis that spans several brands, markets, and metrics used to mean separate searches, repeated filtering, manual comparison, and hours of reporting. Now, Insights Copilot handles it in one conversation.
Manual workflow
Open your brand and each competitor topic separately.
Run separate searches for trends, sentiment, and complaints.
Manually set dates, markets, tags, categories, and other filters for each search.
Compare the results manually.
Rebuild the findings in slides.
Insights Copilot
Ask one question across all relevant topics.
Get the full analysis from one prompt.
Let Insights Copilot automatically apply relevant filters based on your question.
Get one answer that connects the trends with what drives them.
Ask Insights Copilot to build an in-depth report, then share it by link.
Analyze your brand, competitors, and markets with one question
Run competitive social media analysis across several YouScan topics in one request. Compare sentiment, complaint drivers, mention volume, engagement, or Share of Voice without turning one question into a manual research project.
“Compare sentiment and top complaints for our brand and our two main competitors over the last quarter.”
Ask it the way you’d ask an analyst
Some questions have no obvious shape. Ask one anyway. Insights Copilot works out the analysis steps for itself and comes back with an answer that covers the whole question.
“What changed in how people talk about our product after the redesign, and which audience shifted most?”
Use the full range of YouScan filters
Ask your question, and Insights Copilot automatically applies the relevant YouScan filters. You can also specify tags, categories, sentiment, language, source type, engagement, dates, or any other supported filter. No manual switching needed!
“Show me only negative mentions tagged as delivery issues, in Spanish, from the last 30 days. Which problem comes up most?”
Build and share social listening reports in 1 click
Ask Insights Copilot to turn the conversation into a social listening report for your CMO, client, or product team. It brings together the findings, charts, and supporting posts, then gives you a link to share with anyone, even if they don’t have a YouScan account.
“Build a report on the competitor comparison, with the complaint drivers and the charts.”
Bring your hardest social data question to Insights Copilot
Book a free demo to see how Insights Copilot analyzes your specific brand. We'll show you how Insights Copilot works, discuss pricing options, and answer all your questions.
Which teams get the most out of Insights Copilot
Every team that has to turn social data into a decision can now automate this analysis with the AI agent in YouScan.
Brand and marketing teams
"How did our summer campaign perform against our main competitor?"
Consumer insights and research teams
"Compare how people talk about our category in Brazil and Mexico, and which needs come up most in each."
Agencies
"Make a client-ready report on this competitor comparison that’s easy to understand."
PR and communications
"What is driving negative mentions this week, and how does it compare with last month?"
Our clients achieve their goals with Insights Copilot
Report on emerging trends while they are still unfolding
Use Insights Copilot to find what went viral overnight, identify new conversation drivers, and keep reports current as the story changes.
Real example: During the Milano Cortina 2026 Winter Olympics, Ogilvy UK used Insights Copilot to uncover emerging trends and overnight viral moments.
At peak, the team produced reports twice a day.
Top-rated social listening tool
For over 15 years, YouScan has analyzed millions of social conversations every day. Today, this enterprise social listening platform powers Insights Copilot, an AI agent that compares brands, explains trends, and builds reports backed by real posts.
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Frequently Asked Questions (FAQs)
See Insights Copilot analyze your brand, competitors, and markets
Bring a real business question. We’ll show you how Insights Copilot finds trends, explains what drives them, and builds a report from relevant social conversations.
Here’s what to expect from your demo:
Tell us what you want to analyze.
See a live Insights Copilot analysis based on your goals.
Get a trial account tailored to your use case.
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