Switch to YouScan, the Brandwatch alternative, for easier social media listening and unmatched user experience.
![[Autumn 2025] Leader](https://cdn.youscan.io/cdn-cgi/image/w=2560,h=2946,f=auto,q=85/https://cdn.youscan.io/awards/leader_g2_autumn25.svg)
![[Autumn 2025] Best Support](https://cdn.youscan.io/cdn-cgi/image/w=2560,h=2946,f=auto,q=85/https://cdn.youscan.io/awards/best_support_g2_autumn25.svg)
![[Autumn 2025] Best Results](https://cdn.youscan.io/cdn-cgi/image/w=2560,h=2946,f=auto,q=85/https://cdn.youscan.io/awards/best_results_g2_autumn25.svg)
Among the social listening tools, YouScan and Brandwatch often come head-to-head. Both aim to help you track your brand mentions and uncover customer insights, but do it in their own unique way.
Let’s break down how YouScan stands apart from Brandwatch, and helps you with powerful yet easy to use social listening.
“We chose YouScan for its excellent coverage of sources and visual analytics capabilities”
Martin Miliev
Vice President of Social Intelligence, Publicis Groupe
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Has the product been a good partner in doing business?
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Has the product been a good partner in doing business?
- When assessing the two solutions, customers found YouScan easier to use, set up, and administer.
- Customers felt that YouScan meets the needs of their business better than Brandwatch.
- Customers also preferred doing business with YouScan overall.
- When comparing quality of ongoing product support, customers felt that YouScan is the preferred option. For feature updates and roadmaps, customers preferred the direction of YouScan over Brandwatch.
* Source:G2 2025
Monitor the health of your brand continuously by tracking online discussions and sentiment with YouScan’s precise social listening tools.
We believe social listening should be accessible to businesses of all sizes, not just big brands.
Unlike Brandwatch, YouScan provides transparent pricing with our most affordable plan, Starter-3, at $299/month (billed annually). For comparison, Brandwatch pricing options start from $800/month, according to TrustRadius. This makes our Starter-3 plan ideal for smaller brands, agencies, and startups, offering all essential social listening features at a more accessible price.
For larger brands and agencies, we offer Unlimited pricing plans that include the most advanced social listening functionalities. These plans come with optional add-ons such as Visual Insights (image analysis), Audience Insights, Unlimited Custom Dashboards, and API access.
Unlock in-depth consumer insights and stay ahead of market trends by leveraging YouScan’s powerful social listening capabilities for your market research.
YouScan’s Insights Copilot is an AI-powered conversational assistant for social media listening.
This unique feature surpasses data summarization, available in Brandwatch, by providing instant insights from your social listening data through natural language queries.
Insights Copilot delivers detailed answers, supported by relevant examples, to any questions you might have about your data. Just ask it anything!
Easily gauge public sentiment about your competitors' strengths and weaknesses by analyzing online conversations with YouScan's advanced social listening technology.
YouScan's Visual Insights analyze social media images to reveal how people engage with brands and products in real life. This feature includes brand logo detection and automated visual content analysis reports.
Recognized as a leader in Visual Analytics by SaaS Advisor, YouScan is ideal whether your brand frequently appears on social media or you're exploring consumer trends and influencers to boost your business.
With YouScan Visual Insights, gain a competitive edge.
Identify key influencers effectively by leveraging YouScan's visual listening capabilities to analyze image-based content and engagement across social platforms.
Customisable DashboardsCreate customizable dashboards to display key metrics and share them with your team for easy access and analysis.
Smart AlertsReceive real-time alerts for important mentions in your Slack or MS Teams channels.
Comprehensive CoverageKeep track of what people say about various topics on social media, review sites, blogs, forums, and news outlets.
AI FiltersOur AI filters highlight the most important mentions, saving you time and effort.
No per-user feesCreate customizable dashboards to display key metrics and share them with your team for easy access and analysis.
Social SearchOur social search tool gives you access to historical data, making it simple to spot trends.
YouScan is a top-rated social listening tool
