YouScan vs Brandwatch
Switch to YouScan, the Brandwatch alternative, for easier social media listening and unmatched user experience.
![[Summer 2025] Grid Leader](https://cdn.youscan.io/cdn-cgi/image/w=85,h=95,f=auto,q=85/https://cdn.youscan.io/awards/summer-2025-grid-leader.png)
![[Summer 2025] Best Support](https://cdn.youscan.io/cdn-cgi/image/w=85,h=95,f=auto,q=85/https://cdn.youscan.io/awards/summer-2025-best-support.png)
![[Summer 2025] Easiest to do Business](https://cdn.youscan.io/cdn-cgi/image/w=85,h=95,f=auto,q=85/https://cdn.youscan.io/awards/summer-2025-easiest-to-do-business.png)
Powerful yet Easy to Use Social Listening Tool
Among the social listening tools, YouScan and Brandwatch often come head-to-head. Both aim to help you track your brand mentions and uncover customer insights, but do it in their own unique way.
Let’s break down how YouScan stands apart from Brandwatch, and helps you with powerful yet easy to use social listening.
Find Out Why Our Clients Choose YouScan For Social Listening
“We chose YouScan for its excellent coverage of sources and visual analytics capabilities”
Martin Miliev
Vice President of Social Intelligence, Publicis Groupe
YouScan vs Brandwatch Consumer Intelligence*
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Has the product been a good partner in doing business?
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Has the product been a good partner in doing business?
- When assessing the two solutions, customers found YouScan easier to use, set up, and administer.
- Customers felt that YouScan meets the needs of their business better than Brandwatch.
- Customers also preferred doing business with YouScan overall.
- When comparing quality of ongoing product support, customers felt that YouScan is the preferred option. For feature updates and roadmaps, customers preferred the direction of YouScan over Brandwatch.
* Source:G2 2025
Track your Brand Health
Monitor the health of your brand continuously by tracking online discussions and sentiment with YouScan’s precise social listening tools.
YouScan Offers Transparent and Affordable Pricing
We believe social listening should be accessible to businesses of all sizes, not just big brands.
Unlike Brandwatch, YouScan provides transparent pricing with our most affordable plan, Starter-3, at $299/month (billed annually). For comparison, Brandwatch pricing options start from $800/month, according to TrustRadius. This makes our Starter-3 plan ideal for smaller brands, agencies, and startups, offering all essential social listening features at a more accessible price.
For larger brands and agencies, we offer Unlimited pricing plans that include the most advanced social listening functionalities. These plans come with optional add-ons such as Visual Insights (image analysis), Audience Insights, Unlimited Custom Dashboards, and API access.
Use YouScan for Market Research
Unlock in-depth consumer insights and stay ahead of market trends by leveraging YouScan’s powerful social listening capabilities for your market research.
Insights Copilot Simplifies Social Listening with AI
YouScan’s Insights Copilot is an AI-powered conversational assistant for social media listening.
This unique feature surpasses data summarization, available in Brandwatch, by providing instant insights from your social listening data through natural language queries.
Insights Copilot delivers detailed answers, supported by relevant examples, to any questions you might have about your data. Just ask it anything!
Effortlessly Analyze Your Competitors
Easily gauge public sentiment about your competitors' strengths and weaknesses by analyzing online conversations with YouScan's advanced social listening technology.
YouScan’s Provides the Best Visual Listening
YouScan's Visual Insights analyze social media images to reveal how people engage with brands and products in real life. This feature includes brand logo detection and automated visual content analysis reports.
Recognized as a leader in Visual Analytics by SaaS Advisor, YouScan is ideal whether your brand frequently appears on social media or you're exploring consumer trends and influencers to boost your business.
With YouScan Visual Insights, gain a competitive edge.
Use Visual Listening to Discover Influencers
Identify key influencers effectively by leveraging YouScan's visual listening capabilities to analyze image-based content and engagement across social platforms.
Other Pros For You
Customisable Dashboards
Customisable DashboardsCreate customizable dashboards to display key metrics and share them with your team for easy access and analysis.
Smart Alerts
Smart AlertsReceive real-time alerts for important mentions in your Slack or MS Teams channels.
Comprehensive Coverage
Comprehensive CoverageKeep track of what people say about various topics on social media, review sites, blogs, forums, and news outlets.
AI Filters
AI FiltersOur AI filters highlight the most important mentions, saving you time and effort.
No per-user fees
No per-user feesCreate customizable dashboards to display key metrics and share them with your team for easy access and analysis.
Social Search
Social SearchOur social search tool gives you access to historical data, making it simple to spot trends.
YouScan is a top-rated social listening tool
Start Social Media Listening with YouScan
See YouScan platform in action and experience Insights Copilot, the first conversational AI Agent for effective and in-depth social listening.
When you sign up, here’s what you can expect:
Tell us your social media listening goals
We'll show you how YouScan can help
We'll set up a fully customized trial account for you