Social media research is an exploration process of user-generated content about your brand, products, and competitors. It has proven to be one of the most useful tools in today’s researchers’ and marketers’ toolbox. Social media research can deliver valuable consumer insights, which can lead to the improvement of products and services, as well as help you gain a competitive advantage on the market.
On top of YouScan self-service monitoring tool, we can provide regular analytical reports or ad-hoc research of brand mentions, identify brand advocates and detractors, discover customer segments, and find actionable consumer insights.
Our in-house social media analytics team (15+ people) has extensive expertise in research for different industries (FMCG, automotive, pharmaceutical, consumer electronics, finance and others). Our analysts understand local consumers and culture context and are able to find meaningful and actionable consumer insights. We have developed a proprietary process of social media research to conduct our work in the most efficient way.
Social media listening reports can be provided as presentations or infographics (supplemented with raw data if required).
Our analytical products
Social media crisis investigation
Comprehensive analysis of company reputation threads, identification of crisis sources, authors and mass media involved. Case impact measurement, competitor reaction, other related content.
Products perception research
Research of company’s products perception: consumer insights, sentiment analysis, communication gaps in market positioning, competing products comparison.
Identification of users’ opinion regarding a specific company, brand or personality. Detection of hot topics, customers loyalty degree, important breaking news and their influence on general image.
Customer profiles research
Users segmentation by the appropriate criteria: demographics, expertise level, consumption patterns. Opinion leaders, brand advocates, and haters identification.
Campaign feedback tracking
Quantitative and qualitative research of marketing campaigns efficiency. Analysis of important event or news based on an agreed-upon set of KPIs.
Ad hoc research
Customized analysis of social media content, intended to test a hypothesis and answer a specific set of questions. Research strategy might be offered either by you or our team.
What do social media users think of energy drinks?
In May, we aggregated and analyzed energy drink mentions on social media in order to find out the most popular brands, shape basic consumption models and explore user sentiments. All of these, as well as other insights, are presented in the report.
"Right to be forgotten" - social media reaction
According to this research, users were quite active discussing the concept of “Right to be forgotten” and its possible consequences. There were different positions, but most of them were against the law in question. Download full report for more information.
Top-49 Russian banks in social media
Our team explored users attitude towards different Russian banks based on content published on social media. In addition to this, we created a rating of top-49 most popular banks among users and identified strong and weak sides of the biggest ones.
What is Ukraine's favorite beer?
In order to answer the question, we compared 5 most popular Ukrainian beer brands in terms of social media mentions. Ukrainians prefer tasty and natural beer; however, their opinions regarding favorite brand were different. Download this report to find out all the details.