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social media research

Social media research is an exploration process of user-generated content about your brand, products, and competitors. It has proven to be one of the most useful tools in today’s researchers’ and marketers’ toolbox. Social media research can deliver valuable consumer insights, which can lead to the improvement of products and services, as well as help you gain a competitive advantage on the market.

On top of YouScan self-service monitoring tool, we can provide regular analytical reports or ad-hoc research of brand mentions, identify brand advocates and detractors, discover customer segments, and find actionable consumer insights.

Our in-house social media analytics team (15+ people) has extensive expertise in research for different industries (FMCG, automotive, pharmaceutical, consumer electronics, finance and others). Our analysts understand local consumers and culture context and are able to find meaningful and actionable consumer insights. We have developed a proprietary process of social media research to conduct our work in the most efficient way.

Social media listening reports can be provided as presentations or infographics (supplemented with raw data if required).

Our analytical products

Social media crisis investigation

Comprehensive analysis of company reputation threads, identification of crisis sources, authors and mass media involved. Case impact measurement, competitor reaction, other related content.

Products perception research

Research of company’s products perception: consumer insights, sentiment analysis, communication gaps in market positioning, competing products comparison.

Reputation assessment

Identification of users’ opinion regarding a specific company, brand or personality. Detection of hot topics, customers loyalty degree, important breaking news and their influence on general image.

Customer profiles research

Users segmentation by the appropriate criteria: demographics, expertise level, consumption patterns. Opinion leaders, brand advocates, and haters identification.

Campaign feedback tracking

Quantitative and qualitative research of marketing campaigns efficiency. Analysis of important event or news based on an agreed-upon set of KPIs.

Ad hoc research

Customized analysis of social media content, intended to test a hypothesis and answer a specific set of questions. Research strategy might be offered either by you or our team.

Customer testimonials:

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Working with YouScan has been very educational for providing insights around various topics in the CIS region, and has helped in creating an edge for our team in terms of being informed on and able to acquire learnings around the region. The YouScan team has been helpful and flexible, which has helped in creating an open interchange of information and guidelines between both parties. For the future, we hope to continue this relationship and to explore new ways of expanding and driving further insight together from CIS listening to continually add value to our clients through deliverables.
Hanin Hamade Senior Insight Executive, Publicis Media (UAE)
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It was a great work! We applied for social media analytics and from the first letters realized that you are very professional and attentive to details. The analysis is well done and understandable, forty-one page of information which provided answers to our questions, now we have the directions to future development. Special thanks to Ekaterina Dremova for her involvement!
Nataliia Stasyuk Marketing and PR Rock'n'Roll Bar
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We ordered global monitoring of our brand’s mentions becuse wanted to understand who discusses our brand in the Internet. YouScan analysts did a great work, they systematized information perfectly and showed the insights of the audience. Now we have clear picture of our strengths and problems.
Andrey Graschenkov SMM Specialist DATSUN

Report examples

Please note that listed reports are in Russian and Ukrainian languages. Check our Google Drive Folder for more examples, including ones in English.

What do social media users think of energy drinks?

In May, we aggregated and analyzed energy drink mentions on social media in order to find out the most popular brands, shape basic consumption models and explore user sentiments. All of these, as well as other insights, are presented in the report.

"Right to be forgotten" - social media reaction

According to this research, users were quite active discussing the concept of “Right to be forgotten” and its possible consequences. There were different positions, but most of them were against the law in question. Download full report for more information.

Top-49 Russian banks in social media

Our team explored users attitude towards different Russian banks based on content published on social media. In addition to this, we created a rating of top-49 most popular banks among users and identified strong and weak sides of the biggest ones.

What is Ukraine's favorite beer?

In order to answer the question, we compared 5 most popular Ukrainian beer brands in terms of social media mentions. Ukrainians prefer tasty and natural beer; however, their opinions regarding favorite brand were different. Download this report to find out all the details.

Sunscreen: mentions on social media

Every summer, sunscreen becomes one of the most popular topics for social media users. Want to know the philosopher’s stone recipe for a cosmetics company? Check our report and find the perfect sunscreen!