SaaS KPIs: What's better, NRR or Logo Churn?

In 2018, YouScan began using the OKR (Objectives & Key Results) method to keep track of our goals and results. Improving customer retention is one of our four key goals this year, and one of the key performance indicators (KPIs) is to keep NRR better than X%.

In this blog post, we'll explain what net revenue retention (NRR) is, and discuss why we chose to pivot from the traditional "churn" (number of customers lost) method of measuring the effectiveness of client retention, and instead focused on the financial metric, NRR. Finally, we'll explain the impact of the switch on our own decision-making process.

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Supercharge your brand with image recognition from YouScan's AI

YouScan can now help you find mentions of your brand on social media, even if the only thing that gives away your brand affiliation is your logo.

This innovative technology has been in the works for a while now - we started demonstrating the process of image analysis and logo recognition at various business lunches about a year ago. But there was still a lot of work to be done in order to be ready to utilize resource-heavy artificial intelligence (AI) and machine learning (ML) recognition algorithms on an industrial scale, and to maintain a high level of precision in these tasks.

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Get notified about online conversations around your brand faster with YouScan's Slack integration

Slack has been dominating the workplace messaging landscape since its 2014 launch, with six million people logging into the chat interface every day, as reported in the company's Frontiers event last fall.

We at YouScan have been fans of Slack's many useful collaboration capabilities, and we highly recommend this tool -- especially now that you can take advantage of YouScan's Slack integration to further improve your social media monitoring efforts!

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